In what way do the new digital technologies promise increased audience fragmentation

In what way do the new digital technologies promise increased audience fragmentation

Which of the following is one of the reasons why the erosion of distinctions among media has become so pervasive?

Which of the following is one of the reasons that the erosion of distinctions among media has become so pervasive ? – Corporate media rely more on official government sources for news than on their own investigations. Corporate media rely more on official government sources for news than on their own investigations.

What term refers to the mixing of specific branded products into media content for a fee?

product placement. the integration, for a fee , of specific branded products into media content . brand entertainment. when commercials are part of and essential to a piece of media content . payola.

What is the term for the static on your cell phone that interferes with your ability to hear directions to a restaurant?

What is the term for the static on your cell phone that interferes with your ability to hear directions to a restaurant ? noise .

What describes the Harry Potter halo effect?

What describes the “Harry Potter halo effect “? Children went into stores and libraries looking for books that resembled the series. The author increased the quality of the books to appeal to the audience instead of dumbing them down.

What word best describes a situation where a few large companies dominate a media system?

What word best describes a situation where a few large companies dominate a media system ? Oligopoly.

What makes books fundamentally different from other mass media?

What makes books fundamentally different from other mass media ? They are produced and sold as individual units.

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Which of the following are examples of media convergence?

Media convergence has two roles, the first is the technological merging of different media channels – for example , magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.

What percentage of his/her waking hours does the average person spend consuming mass media?

US adults are spending more than 11 hours a day on average —or about two-thirds of their waking time— consuming media in some form, Nielsen showed in its first-quarter 2018 report on US media consumption today (July 31).

What is bounded culture?

Bounded culture is something that is specific to a certain culture and is only practiced by that culture . Examples range from how to test intelligence to gender roles.

What is the third person effect quizlet?

the third – person effect , the suggestion that because of the perception that mass media messages will have greater effects on others than on themselves, people might take various actions. the suggestion that viewing television violence causes a reduction of aggressive drive through vicarious expression of aggression.

How does most of the noise in the mass communication process result from our own consumption behavior?

How does most of the noise in the mass communication process result from our own consumption behavior ? We often consume media at the same time we are doing other things and do not give it our full attention.

How did the BBC limit government and advertiser control from its very inception?

How did the BBC limit government and advertiser control from its very inception ? It charged a license fee to its audience and was governed by a nonprofit organization. The development concept has less censorship and less government control of content.

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What is it that makes books more able than other mass media to develop and present new challenging or unpopular ideas?

For ex: because books are less dependent than other mass media on attracting the largest possible audience, books are more able and more likely to incubate new , challenging, or unpopular ideas .

What is one advantage chain bookstores have over independent booksellers?

What is one advantage chain bookstores have over independent booksellers ? Their size allows them to purchase inventory cheaply and offer discounts to shoppers. What does it mean to say that dime novels turned books into a mass medium? They became accessible to a large audience.

Why has the newspaper only recently become an important medium in China?

Why has the newspaper only recently become an important medium in China ? Illiteracy once restricted newspapers only to large cities.

Jack Gloop

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