The suite features a complete set of solutions, including Adobe Campaign, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Target and Adobe Analytics, as well as an intuitive interface that allows users to sync content, insights and data across multiple marketing channels.
The Adobe Marketing Cloud platform essentially gives you everything you need to get deep insight into your customers, build personalized campaigns and manage your content and assets. All your data and content is brought together in one place, allowing you to create and execute exceptional customer experiences.
In fact, according to this video from Adobe’s partner day (which I found on their YouTube page, but has since been taken down), the average implementation cost for AEM is 3 times the size of the license, which means the total cost for an AEM implementation usually approaches over $2,000,000 as their average license
Adobe Campaign pricing starts at $9.99 per month, per user. They do not have a free version. Adobe Campaign offers a free trial.
Adobe’s Marketing Cloud is an enterprise customer relationship management ( CRM ) platform that enables users to manage the sales, marketing and customer support facets of their customer engagement strategies. With Adobe Marketing Cloud’s integrated CRM tools, tasks are made more efficient.
Adobe Experience Cloud is a collection of applications and services built on the first platform specifically designed for unmatched customer experiences , giving you the most comprehensive tools for insights, content, engagement, and more.
Until 2011, Omniture operated as a business unit within Adobe as the ” Omniture Business Unit”, but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
Adobe can help. It’s the only omnichannel DSP that supports all forms of TV (linear, addressable, and connected), video, display, native, audio, and search campaigns. DSP is part of Adobe Advertising Cloud, the end-to-end, independent platform for managing advertising.
|Adobe World Headquarters in San Jose, California|
|Founders||John Warnock Charles Geschke|
|Headquarters||Adobe World Headquarters, San Jose, California , U.S|
|Key people||Shantanu Narayen (Chairman & CEO)|
The licensing fees for Adobe Experience Manager and Adobe Marketing Cloud largely depend on the business and which components are implemented. However, costs are near $250,000 to $1,000,000 and up annually.
What is Adobe Experience Manager ( AEM )? AEM is a CMS offered by one of the globally renowned content management suites. This tool enables easy and dynamic digital asset management with document management solutions, social engagement options, community connection portals, and means to manage user-generated content.
However, the cost of acquiring Adobe Analytics Cloud can vary anywhere between $30,000 and $350,000+ per year, depending on your traffic volume, the service level, and other specific requirements you have for your company.
Adobe Campaign Standard (ACS) is a Cloud-based platform that allows the user to create, configure, execute and analyze personalized batch or transaction Email marketing campaigns . Shared audiences among other solutions can be brought into ACS for targeting and personalization.
It’s a powerful tool that helps you orchestrate complex marketing campaigns to different audiences across multiple channels. Using rich customer data, you can create, coordinate, and deliver compelling campaigns via email, mobile, offline and more.
Adobe Campaign is a cross channel marketing solution that automates email, mobile, social and offline campaigns , also offering a central place where you can access your customer data and profiles. Reducing the risk of annoying the customer with less relevant information.