TOP BENEFITS OF CONTENT MARKETING Boost your SEO and traffic. Establish E-A-T. Create brand awareness. Let your brand personality shine through. Connect with your audience through multiple learning formats. Fuel your social media and PR results. Support your audience throughout the conversion funnel.
It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems.
Content marketing helps you to: Build brand awareness, trust and loyalty – people consuming your content will start to build an impression of your brand. Publishing informative, well-researched content means your business will be seen as authoritative and trustworthy.
THE ECONOMIC BENEFITS OF MARKETING . Marketing serves as a bridge between the customer and the seller of products and services. Marketing makes buying easy for customers. Marketing creates new and improved products at lower prices. Utility. The functions of marketing add value to a product. Form Utility.
The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing , drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.
The following are eight examples of content marketing done right. Coke’s “Share A Coke” Campaign. Buffer’s Open Blog. Hootsuite And A Game of Social Thrones. Microsoft And Stories. HubSpot’s Inbound Marketing . McDonald’s Question Time. GoPro And Visual Content . Share As Image.
5. While content marketing costs 62% less than outbound marketing , it generates more than three times as many leads. Because content marketing is effective , easy to begin, and popular with consumers, it can drastically reduce the money marketers spend on advertising their brands.
With content marketing , you can provide value without any strings attached. Another valuable benefit of content marketing is that it allows you to provide value to your leads and customers with no strings attached. Often, businesses will only help those consumers who are actively buying their products.
General Disadvantages of Marketing Adverting and marketing costs money. If you don’t do the proper research then you might end up throwing money away. Wasting marketing efforts by targeting the wrong audience using an inappropriate medium would be a serious and costly mistake.
Marketing informs your customers about the products or services you’re offering them. Through marketing , the customers get to know about the value of the products, their usage and additional info that might be helpful to the customers. Through communication, marketing helps your business become a market leader.
6 Disadvantages of Content Marketing It can take a while to see results. Content marketing is not a quick fix. It can be an investment. You probably can’t do it yourself. It can be difficult to find content ideas. It can be very difficult to measure. It changes rapidly.
10 Content Marketing Benefits Increases visibility of your brand. Develops lasting relationships with your audience. Improves brand awareness and recognition. Creates loyalty and trust, with both your current customers and prospects. Helps you to build authority and credibility. Positions your business as an expert in your industry.
The 7 functions of marketing: A field guide (Infographic) Promotion. Selling . Product management . Marketing information management . Pricing . Financing . Distribution.
A product benefit is the value that customers realize from a product or service. It is a fundamental rule of marketing and sales that customers are typically more interested in benefits as opposed to the technical details or features of your product. The following are illustrative examples of a product benefit .