Marketing is a constantly evolving industry. On top of that, there is significant room for salary growth in this profession — the average base pay for a senior marketing manager jumps to a range of between $73,000 and $141,000 yearly, for example.
High-Paying Marketing Jobs International Marketing Executive: $282,100. Top Channel Development Executive: $267,200. Top Marketing Executive: $244,400. Top Market Research Executive: $193,100. Marketing Director: $152,800. Ecommerce Marketing Director: $148,500. Database Marketing Manager : $97,100.
The marketing job description According to the Bureau of Labor Statistics (BLS), they monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what they offer.
Advertising majors typically start off in the $35,000 -$45,000 range after graduating from college, but people working in the field of advertising can make well over $160,000 once they’re in managerial and executive positions.
Education. Although marketing professionals are in high demand , there is intense competition for the best jobs . Because marketing is such a diverse field, most professionals also specialize within the marketing genre.
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead . Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.
Advertising is a far more stable career than art, or music, or writing books, or journalism—the fields that many of the people in advertising wanted to go into, originally. Those creative and artistic fields are extremely competitive. It is a profession in which you can build a stable career . It is a good living.
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
If you like variety in your work, then marketing is a great career option . You could be optimising a website in the morning, sending email campaigns before lunch, then working on content and meeting new technology companies later in the afternoon.
50 Basic Marketing Skills That Should Be on Every Marketer’s Resumé Internal Communication Skills . Interpersonal Communication Skills . Be a Confident Public Speaker. Maintain an Attitude of Lifelong Learning. Be Type A Organized. Know How to Select KPIs. Understand the Difference Between Goals, Strategies, and Tactics.
Unlike law or accountancy, however, it is not necessary to have a related degree to enter the marketing profession. This has led some in the industry to question whether marketers need a degree to perform and progress in their job and career. “Employers want people who they know will be able to do the job .
Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.
If you’re great at networking and working with clients, it’s a great field. But if you’re looking for a typical 9-5, you need to reconsider. There are long hours some days and you’ll be challenged constantly by your superiors and clients. It can be tough but also really rewarding.
Creative professionals, such as copywriters and art directors , and business-oriented professionals, such as brand managers and product managers, all play important roles in the effectiveness of ad campaigns. While most advertising professionals work for agencies, they may also work for newspapers, magazines and radio.
Don’t push yourself with classes and spend that extra time ( advertising is a pretty easy major ) doing internships, promoting local businesses, or being involved in an ad club. Business management, accounting, or finance.