Basic marketing terms and definitions

What are the basic terms in marketing?

Basic Marketing Terms Clients Need to Know for Success OUTBOUND. Marketing that pushes your message out to a broad audience, also known as “disruptive” marketing . INBOUND. CONTENT. DIGITAL. SOCIAL MEDIA. OUTBOUND. INBOUND. CONTENT.

What are the 4 types of marketing strategies?

4 Types of Marketing Strategies to Spice Up Your Campaigns Cause Marketing . Cause marketing , also known as cause-related marketing, links a company and its products and services to a social cause or issue. Relationship Marketing . Scarcity Marketing . Undercover Marketing .

What are terms and concepts?

A concept is an idea that is applied to all objects in a group. It is the way people see and understand something. The name used to identify a concept (the concept’s label) is a ” term “. Different terms can be used to identify the same concept . Car and Automobile are synonyms for the same concept .

What are the 5 marketing activities?

Main Marketing Activities List Market activity #1: Market research. Market activity #2: Select the Customer Segment market . Market activity #3: Select product and services. Market activity #4: Build Customer Experience. Market activity # 5 : Set Product distribution channels. Market activity #6: Promotional.

What is the 4 C’s in marketing?

The 4Cs ( Clarity , Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).

What are the 7 elements of a marketing plan?

Here are the essential components of a marketing plan that keeps the sales pipeline full. Market research. Research is the backbone of the marketing plan. Target market. A well-designed target market description identifies your most likely buyers. Positioning . Competitive analysis. Market strategy. Budget. Metrics.

What are the 7 marketing strategies?

The 7 P’s of marketing include product, price, promotion , place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix. This mix strategically places a business in the market and can be used with varying levels of force.

What are the two marketing strategies?

And these all center around digital marketing . The main types of marketing strategies for the online world are: social media marketing , SEO, PPC, email marketing , and content marketing . All of which we offer as a service here at LYFE Marketing .

What are the main marketing strategies?

Following are the different types of marketing strategies available. Paid advertising. This includes multiple approaches for marketing . Cause marketing . Relationship marketing . Undercover marketing . Word of mouth. Internet marketing . Transactional marketing . Diversity marketing .

What are key concepts?

‘ Key ‘ concepts are ones judged to be particularly important in a certain context. A similar term is ‘big’ concepts . This includes a sense of scale and range, as well as importance, within the subject. Often, the concepts chosen as ‘ key ‘ are complex and abstract, such as ‘place’, ‘chronology’ or ‘grammar’.

What are the key terms?

a word that serves as a key , as to the meaning of another word , a sentence, passage, or the like. a significant or memorable word or term in the title, abstract, or text of a document or other item being indexed, used as the index entry. Digital Technology.

What are examples of concepts?

Concepts can be based on real phenomena and are a generalized idea of something of meaning. Examples of concepts include common demographic measures: Income, Age, Eduction Level, Number of SIblings.

What are the 10 marketing activities?

Here are 10 activities marketers should automate: Data collections. Content creation. Target users that abandoned your shopping cart or online form. Welcome or activation programs. Collect reviews. Birthdays messages. Sales emails. Post sales email.

What are the 7 marketing functions?

The 7 functions of marketing: A field guide (Infographic) Promotion . Selling . Product management . Marketing information management . Pricing . Financing . Distribution .

What are the 3 types of marketing?

Illuminating the Marketing Picture. There are three primary types of marketing information marketers use to gain insights that will contribute to wise marketing choices: internal data, competitive intelligence, and marketing research.