Social marketing now uses commercial marketing techniques —such as analysing target audiences, identifying the objectives of targeted behaviour changes, tailoring messages, and adapting strategies like branding—to promote the adoption and maintenance of health behaviours.
Policy: water rationing. Social marketing helps to ensure policy is based on an understanding of people’s lives, making policy goals realistic and achievable. Research into how people used water, and where it was wasted, led to a focus on improving plumbing systems, rather than calling for individual action.
So, health professionals must know about marketing key concepts and designing programs to promote health products and changing health behavior . “Social marketing” is an approach to persuade people to accept ideas and attitudes, perform healthy behaviors, refer to health facilities, and receive health products.
Major issues that social marketing can benefit include: Health: tobacco use, binge drinking, obesity, physical activity, immunizations, nutrition, sexually transmitted diseases, blood pressure, oral health, high cholesterol, and skin, breast, prostate and colon cancer.
The planning process takes this consumer focus into account by addressing the elements of the “marketing mix.” This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion . These are often called the “Four Ps” of marketing.
Nedra starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process : analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.
The goal of social marketing is to reframe the recommended behavior change so that the consumer realizes that the benefits of change outweigh the efforts or costs.
According to The Social Marketing Report, social marketing tries to transform people’s perception and behavior for the benefit of society as a whole. It is different from commercial marketing , which tries to change people’s behavior for the benefit of the market .
Importance of Societal Marketing Concept The societal marketing concept helps to maximize profits for the organization and creates a long-term relationship with customers. It encourages developing products that benefit society in the long run and satisfies consumers.
1. Social Media Marketing . Social media marketing is one of the most popular and effective types of marketing strategies. And it’s not hard to understand why when more than 2.8 billion people use social media platforms.
What are some of the disadvantages of social media marketing ? Real-time customer complaints and feedback. Customer complaints and feedback visible and open for scrutiny from the public. Increased usage of business and personal resources to manage and control your social media campaign.
▪ Abstract Social marketing , the use of marketing to design and implement programs to promote socially beneficial behavior change, has grown in popularity and usage within the public health community. Despite this growth, many public health professionals have an incomplete understanding of the field.
Social marketing is NOT social media marketing , nor does it have anything to do with using social media channels to promote products, services, brands, businesses or organizations or engage customers. However, one can use social media channels in a social marketing campaign.
Top Global Marketing Issues Generating Traffic and Leads. Providing ROI for Your Marketing Activities. Securing Enough Budget. Managing Your Website. Targeting Content for an International Audience. Training Your Team. Hiring Top Talent. Delivering an Account-Based Marketing Strategy.
Poverty and homelessness are worldwide problems . According to Habitat for Humanity, one-quarter of the world’s population lives in conditions that harm their health and safety. Many do not have shelter, a basic human need for survival. This social issue also goes beyond the 25% of the population directly affected.