Good choices include Indiana University, which has a kinesiology, sports marketing , and management program that allows students to gain real-world experience at one of the many local pro sports franchises; Full Sail University in Florida, which has a direct partnership for internships and recruitment with ESPN; and
Sports Marketing is a major in its own right, but this field is also a subset of the much broader field of marketing . The major responsibilities of those involved in Sports Marketing focus both on the promotion of teams and their events and tying in promotions of other products and services into sports events.
|American University||Master||Online Master of Science in Sports Analytics Management|
|American University||Graduate Certificate||Online Graduate Certificate in Sports Analytics and Management|
Further BLS data on the salaries for marketing managers connected to spectator sports suggest annual mean wages that vary from $115,000 to $117,000. Deals with multimillion dollar sports stars may also result in lucrative bonuses and valuable professional relationships.
RELATED MAJORS Athletic Training . Business Administration and Management. Exercise Science . Parks, Recreation, and Leisure Studies. Physical Education Teaching and Coaching . Pre- Physical Therapy . Professional Golf Management. Sports Communication.
A career in Sports Marketing is excellent for people who want a job that involves both business skills and their love of sports . Luckily, the sports industry relies heavily on marketing and corporate sponsors to generate revenue, so there are many different kinds of jobs available for sports -minded people.
As a general rule, you will need a Bachelor’s degree to get into sports marketing . The areas of study that will make you the most competitive are marketing and journalism. But other related degrees that can open the door include: Business Administration to develop your business skills.
A bachelor’s degree is required for most sports marketing positions. Some employers prefer a bachelor’s degree in advertising or journalism.
Becoming a sports analyst begins with earning an undergraduate degree in journalism , sports communication or sports management. This educational focus will help you learn the fundamentals of journalism , marketing, communication and public relations.
Having said that, there are certain traits and hard skills a Performance Analyst is required to have to succeed in the field: Knowledge of the sport. Building relationships with coaches. Effectively reacting to feedback. Data consciousness. Presenting your analysis reports. Analytical hard skills.
So, the short answer is “yes, a degree in sports management is worth pursuing,” if you’ve got what it takes to excel at the program . It offers a great deal of interdisciplinary applicability, in terms of its emphasis on teamwork, leadership strategy and franchise management .
These strategies follow the traditional four “P “‘s of general marketing : Product, Price, Promotion and Place. Another four “P “‘s are added to sports marketing , relating to the fact sports are considered to be a service. The additional 4 P’s are: Planning, Packaging, Positioning and Perception.
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Careers in Sports Marketing Account Coordinator. Sports Administrator. Development Director. Corporate Sales Director. Sports Marketing Account Executive. Sports Marketing Account Manager. Director of Ticketing and Finance. VP of Business Development.