Marketing Careers Since marketing degrees are often considered a part of the overall study of business , graduates with a bachelor’s in marketing often also have career opportunities in a variety of different public and private sector businesses , including, but not limited to, positions such as: Marketing Manager.
That’s why, even if you have professional experience or a degree in a different field, a bachelor’s or master’s degree in marketing is highly beneficial. A bachelor’s degree will provide foundational knowledge in marketing principles and an opportunity to develop projects that show your prowess.
At a minimum, marketers need to do reporting, which is based on math . There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus. These all have practical applications: understanding the customer, delivering value and measuring ROI.
Management: How to decide. As a rule of thumb, marketing requires a bit more creativity and empathy in the form of relating with consumers. On the other hand, business management focuses more on the development of a business and managing the resources and personnel needed to get the job done.
Although marketing professionals are in high demand , there is intense competition for the best jobs. Anybody wishing to enter the marketing profession should first earn a bachelor’s degree in marketing from a four-year university.
If you’re really interested in Marketing , do a double major . Marketing is a fairly easy major so I don’t think it’s that much additional work. I graduated almost 3 years ago with a degree in Marketing and I wish I had done something else, or something in addition to it.
Marketing is a constantly evolving industry. If you’re just getting started in marketing , entry-level marketing positions already have relatively competitive pay : the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year.
Yes there are endless online courses that will help you develop your digital marketing skill set, but a bachelors degree is essential. It’s not hard but it’s not what you’d expect either. Marketing is very broad so find your niche and get good at it. Id advise being selective about your first job in marketing though.
Specialization particularly boosts marketing degree salary ranges at the mid-level of a marketing career path. Median Annual Salary .
|Marketing Career||Average Annual Salary *|
|Market Research Analyst||$71,570|
|Public Relations Manager||$132,630|
Perhaps the best way for managers to prepare for that is through an Integrated Marketing Communications specialty. Most often IMC specialties or coursework can be found in master’s in marketing or master’s in communications degree programs.
Some courses for a Bachelor’s degree in Marketing are: Managerial Communications . Macroeconomics. Public Relations. Principles of Marketing. Quantitative Methods. Principles of Finance . Business to Business Marketing.
Depending upon your level of dedication, marketing majors can take the following time to complete: Associate’s degree programs, which provide entry-level opportunity, usually take two years. A bachelor’s degree program takes four years. Master’s degree programs and MBAs generally require one to two years.
With marketing jobs growing 9% faster than the national average and the average median pay $124,850 per year for a mid-level marketing manager, a degree in marketing is a smart idea.
One article from Business Insider named marketing degrees in its list of the 10 most useless graduate degrees . It should come as no surprise because with over 40 million Americans holding student debt according to CNN, the country does indeed have an issue with useless degrees .
At undergraduate level, marketing degrees are available both as a BA (Bachelor of Arts) or a BS (Bachelor of Science).