The value of a marketing degree may be greater than the value of a business degree in certain scenarios. How a degree majoring in marketing will help you when it comes to your career depends entirely on the profession that you are pursuing and where you would like to take your career in the future.
A marketing degree involves the study of business , commerce, marketing theory, networking, and a wide range of marketing strategies and methods, with the goal of putting your organization’s product or service in the hands of consumers.
The major areas of employment for marketing majors are brand management, market research, advertising, public relations, sales and customer relations. Like many careers in business , marketing is a profession where a graduate degree may be helpful to advance and earn a higher salary.
Best Jobs for Business Majors: Bachelor’s Degree For business majors, transitioning into advertising and promotions is a profitable decision. A business degree with a focus on marketing and management can help you succeed in this position.
Compensation. According to Payscale.com, the median salary of finance professionals is the US $84,800 per annum. The compensation of marketing managers is lucrative. As per Salary .com, the median salary of the marketing manager is the US $93,459 per annum.
Marketing is a constantly evolving industry. If you’re just getting started in marketing , entry-level marketing positions already have relatively competitive pay : the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year.
That’s why, even if you have professional experience or a degree in a different field, a bachelor’s or master’s degree in marketing is highly beneficial. A bachelor’s degree will provide foundational knowledge in marketing principles and an opportunity to develop projects that show your prowess.
1a. Sample Occupations Field Service Director. Brand Manager. Promotions Manager. Forecast Analyst/Demand Planner. Marketing Analyst. Project Manager. Account Manager. Fashion Retailer*
At a minimum, marketers need to do reporting, which is based on math . There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus. These all have practical applications: understanding the customer, delivering value and measuring ROI.
Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.
Upon graduating with a bachelor’s degree , marketing majors make an average salary of $49,600.
Perhaps the best way for managers to prepare for that is through an Integrated Marketing Communications specialty. Most often IMC specialties or coursework can be found in master’s in marketing or master’s in communications degree programs.
Although marketing professionals are in high demand , there is intense competition for the best jobs. Anybody wishing to enter the marketing profession should first earn a bachelor’s degree in marketing from a four-year university.
The top 5 highest paying business degrees are: MBA: This might go without saying, but a master’s degree in business administration is without a doubt the top paying degree, all around. Bachelor’s in Information Systems Management : Master’s in Finance : Bachelor’s in Marketing : Bachelor’s in Supply Chain Management :
Corporate Communications Director. Average salary: $124,054. Marketing Research Director. Average salary: $111,907. Director of Email Marketing . Average salary: $102,588. Director of Digital Marketing . Content Marketing Director. Product Marketing Manager. Demand Generation Manager. Brand Marketing Manager.