Sample Titles/Positions Available: Director of Marketing. Director of Marketing Research. Brand Manager . Marketing Research Analyst . Research Manager Full Service Research Company.
If you are currently working as a market research analyst or aspire to be one someday, there’s good news. According to the Bureau of Labor Statistics, the job outlook for market research analysts is expected to grow 19 percent over the next 10 years, which is much faster than the average for all occupations.
Starting salaries for market researchers are in the region of £20,000 to £25,000. With experience this can rise to £25,000 to £35,000. At a senior level, once you’ve gained significant experience, you can expect to earn between £40,000 and £70,000+.
To become a market researcher you usually have to complete a degree in business, management or commerce with a major in marketing . It is also possible for graduates of statistics, psychology, sociology, economics, behavioural sciences or computer science degrees to enter this occupation.
Corporate Communications Director. Average salary : $124,054. Marketing Research Director. Average salary : $111,907. Director of Email Marketing . Average salary : $102,588. Director of Digital Marketing . Content Marketing Director. Product Marketing Manager. Demand Generation Manager. Brand Marketing Manager.
Steps to Becoming a Market Research Analyst Step 1: Earn a Bachelor’s Degree. Students can begin their paths by earning a bachelor’s in marketing , bachelor of business administration, or bachelor’s in psychology. Step 2: Build On-the- Job Experience. Step 3: Earn a Master’s Degree (Optional)
How Much Does a Market Research Analyst Make? Market Research Analysts made a median salary of $63,120 in 2018. The best-paid 25 percent made $88,680 that year, while the lowest-paid 25 percent made $46,360 .
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, or computer science. Others have backgrounds in business administration, the social sciences, or communications.
Below are 10 traits that can make you a stellar market researcher : Strong analytical skills. An open mind and lack of prejudice. A pleasant personality. Excellent communication skills. An understanding of multiple research methods. Client-focused. In-depth presentation and reporting skills. A keen eye for trends.
Four common types of market research techniques include surveys , interviews, focus groups, and customer observation.
Develop strong consulting skills: A large part of market research is inspiring your clients based on the results of your study. Giving presentations and bringing the voice of the customer into the board room sharpens your personal consulting skills. Different sectors and markets with different consumers and customers.
Steps to Getting into this Career Step 1: Earn a Bachelor’s Degree. A bachelor’s degree is the minimum education one needs to become a consumer behavior analyst. Step 2: Pursue a Graduate Degree. Step 3: Gain Related Experience. Step 4: Become Certified.
Most entry-level market research professions, such as market or survey researcher, require a bachelor’s degree in marketing or business administration with coursework in marketing, psychology, social sciences, mathematics, and statistics.
How to Become a Marketing Analyst Pursue a degree in statistics, computer science, economics, or business administration. Tune your technical and business skills towards analytic thinking. Complete additional certifications for marketing analytic professionals. An Interview with a Real Marketing Analyst .
A successful marketing analyst would possess the following skills on their CV: Statistical knowledge and experience. Attention to detail . Marketing training and strategy. The ability to interpret information effectively. Knowledge of software such as Excel or SPSS. Strong written and oral communication skills .