Consumer packaged goods (CPG) is an industry term for merchandise that customers use up and replace on a frequent basis. Examples of consumer packaged goods include food, beverages, cosmetics and cleaning products .
Consumer packaged goods ( CPG ) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products.
Industry subsectors include: appliances; toys ; furniture and home furnishings; recreational boats; recreational vehicles (RVs); motorcycles; games; gifts; greeting cards; school and office products; jewelry; sporting goods ; musical instruments; and processed foods and beverages, including water, juices, beer, wine,
Fast-moving consumer goods ( FMCG ), also known as consumer packaged goods ( CPG ), are products that are sold quickly and at a relatively low cost. FMCG is the most common acronym in use across most of Europe, Asia, and Oceania, while CPG is used more frequently in the Americas.
From a marketing standpoint, consumer goods can be grouped into four categories: convenience, shopping, specialty, and unsought goods . These categories are based on consumer buying patterns. Convenience goods are those that are regularly consumed and are readily available for purchase.
Retail refers to the sale of products to its end users/ consumers whereas Consumer packaged goods (CPG) refers to a broad spectrum of manufacturers, sellers, and marketers of physical goods (typically packaged in some way, shape or form) used by consumers and sold through a retailer .
Consumer packaged goods ( CPG ) companies are everywhere. Coca – Cola , P&G, and Moleskine are the CPG companies that produce them. From an operational perspective, a CPG company manufactures products, sells them to retailers, who then sell them to consumers.
What Are Fast – Moving Consumer Goods ( FMCG )? Fast – moving consumer goods are products that sell quickly at relatively low cost. These goods are purchased frequently, are consumed rapidly , are priced low, and are sold in large quantities. They also have a high turnover when they’re on the shelf at the store.
The consumer goods sector is a category of stocks and companies that relate to items purchased by individuals and households rather than by manufacturers and industries. This sector includes companies involved with food production, packaged goods , clothing, beverages, automobiles, and electronics.
FMCG offers an opportunity to express your creativity through developing new ideas for products, packaging, branding, and advertising. Innovation is the heart of every FMCG . In order to compete, FMCG industry constantly comes up with new ideas for packaging, marketing, advertising, and communicating their brands.
Coca – Cola is the world’s largest fast moving consumer goods ( FMCG ) brand according to a Euromonitor International survey of the top 100 megabrands in the FMCG sector. PepsiCo came second in the list, which ranked brands by their retail sales value in 2017.
Consumer Packaged Goods
Marketers usually classify consumer products into these 4 types of consumer products : Convenience products . Shopping products . Speciality products . Unsought products .
Some of the leading key players of the FMCG environment include Nestlé , Procter & Gamble ( P&G ), Unilever, PepsiCo and the Coca-Cola Company . Leading 50 FMCG companies worldwide in 2018, based on net sales (in million U.S. dollars)*
|Net sales in million U.S. dollars**|
Fast moving consumer goods refer to products that are sold quickly and at a relatively low cost. Products categories include soft drinks, toiletries, over the counter drugs, processed foods and a wide range of other consumables. These products are normally sold in large quantities and sometimes have a short shelf life.