As part of content marketing campaigns, businesses often include white paper marketing to provide a more in-depth look at a certain part of their business. White papers are long form content that include original or compiled research to offer trend insights and/or best practices.
So, to set yourself up for success in writing your whitepaper , there are a few simple steps you should follow. Work out the whitepaper’s aims and deadlines. Think about your audience and what they want. Do your background research. Write a synopsis. Internal review of synopsis and ‘sign off’ Write your whitepaper .
Start with these eight elements to turn your ideas into a profitable paper. Clear Goals . A Concise Summary . Data Transparency. Qualitative Data. Logical Flow. Data Visualization. The “Why” Element. A Launch Plan.
Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes , it could influence the decision-making processes of current and prospective customers.
So, yes, whitepapers are still useful and will absolutely be so in the future. In fact, it’s most likely that, as voice search technology and machine learning become more prevalent, whitepapers will become the go-to standard for outputting valuable web content.
The term originated when government papers were coded by color to indicate distribution, with white designated for public access. Thus, white papers are used in politics and business, as well as in technical fields, to educate readers and help people make decisions.
A white paper is an in-depth report or guide about a specific topic and the problems that surround it. The term ” white papers ” originated in England as government-issued documents. One famous example is the Churchill White Paper , commissioned by Winston Churchill in 1922.
Every white paper should have a cover, title page, introduction, and conclusion. If your white paper is longer and has many sections, it’s wise to include a table of contents , too.
whitepaper, the base stylebooks tend to fall on the white paper side. Both the AP and Chicago styles list the two-word version as the preferred spelling. On the other hand, many technology companies choose to list whitepaper as a company-specific exception in their style guides.
6 to 8 pages
7 Ways to Launch White Papers with a Bang Have a distribution plan at the ready. Before you launch a white paper , you need to have a plan. Create a landing page. Write a series of relevant posts to support and promote the paper . Write guest posts. Get reviews. Invite experts to guest post. Email it to your subscribers.
A white paper that has been retrieved from an online source should be cited like this: Institute name/organization represented. (Year of Publication). Title [ White paper ].
What You Can Expect to Pay for a White Paper. You can expect to pay between $3,000 and $6,000 for a decently-produced white paper (depending on the length and other factors). However, it is not uncommon for high-end white papers to cost more than $10,000 to produce.
Peer – reviewed publications are scientific articles that must be read and accepted by other scientists. Peer review is not a perfect system, but it does have meaning, at least to other scientists. A white paper , which doesn’t require peer – review , can be written and distributed at a much lower cost and in much less time.
Many white papers fail to drive leads, because buyers don’t care about the topic. Find out what questions your customers ask during each stage of the sales cycle. Then, address these concerns in your white paper .