Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services , and includes marketing of services such as telecommunications services , financial services , all types of hospitality, tourism leisure and entertainment services , car rental services , health care services and
Services are the non-physical, intangible parts of our economy, as opposed to goods, which we can touch or handle. Services , such as banking, education, medical treatment, and transportation make up the majority of the economies of the rich nations. They also represent most of the emerging nations’ economies.
Example when a person goes to a dentist he use the services of the dentist and returns with a relief. In the process he does not get any physical commodity but still he has consumed a service . Core goods providers provide a significant service component as part of their businesses.
The most important characteristics of services are: Lack of ownership. Intangibility . Inseparability . Variability . Perishability . User participation.
They are Product, Price, Place, Promotion , People, Processes and Physical evidence.
Types of Services – definition Services are diversified in three groups; Business services, social services and personal services. Business services are the services used by businesses to conduct their business activities. Social services are the services provided by NGO’s to pursue a certain set of social goals.
The following are common examples of service businesses. Information Technology. Offering technology platforms, software applications and systems as a service with a monthly recurring or usage-based fee. Education. Consulting. Transportation. Events. Entertainment. Media. Infrastructure.
Service is those separately identifiable, essentially intangible activities which provide want-satisfaction, and that are not necessarily tied to the sale of a product or another service . To produce a service may or may not require the use of tangible goods.
Common Service means a covered service that is ancillary to the provision of one or more of entry services , exit services and network use of system services that ensures the reliability of a network or otherwise provides benefits to users of the network, the costs of which cannot reasonably be allocated to one or more
Services marketing strategy focuses on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions. Many services, such as hotels, transportation, and health care, are offerings in and of themselves and are the primary revenue-producing activities of the firms.
The lines between the points show the different types of marketing that must occur: » External Marketing : occurs between the company and its customers. » Internal Marketing : occurs between the company and its employees. » Interactive Marketing : occurs between the employees and the customers.
Services marketing is most commonly used by companies that sell to individuals. They research consumer behavior to create advertisements that appeal to certain demographics, allowing companies to narrow the marketing focus to a concentrated effort.
There are four characteristics of service: Intangibility , Inseparability , Variability , and Perishability (Kotler and Keller, 2007).
The four key characteristics of service businesses are: Intangibility , Inseparability , Perishability , and Variability . Let’s take a closer look at each of these qualities so you can apply them to your service business.
Creative marketing is the process of selling things using creative talent in areas such as art, design, music, interior design and architecture.