Perhaps the best way for managers to prepare for that is through an Integrated Marketing Communications specialty. Most often IMC specialties or coursework can be found in master’s in marketing or master’s in communications degree programs.
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
At undergraduate level, marketing degrees are available both as a BA (Bachelor of Arts) or a BS (Bachelor of Science).
Best Jobs for Business Majors: Bachelor’s Degree For business majors, transitioning into advertising and promotions is a profitable decision. A business degree with a focus on marketing and management can help you succeed in this position.
Illuminating the Marketing Picture. There are three primary types of marketing information marketers use to gain insights that will contribute to wise marketing choices: internal data, competitive intelligence, and marketing research.
With marketing jobs growing 9% faster than the national average and the average median pay $124,850 per year for a mid-level marketing manager, a degree in marketing is a smart idea.
Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.
Easiest Business Majors Human Resources. Marketing. Organizational Leadership. International Business. Business Administration and Management .
Marketing is a constantly evolving industry. If you’re just getting started in marketing , entry-level marketing positions already have relatively competitive pay : the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year.
Since marketing degrees are often considered a part of the overall study of business , graduates with a bachelor’s in marketing often also have career opportunities in a variety of different public and private sector businesses, including, but not limited to, positions such as: Marketing Manager.
A bachelor of arts , or BA , degree in marketing provides a wider path for a college student in choosing electives and experiencing the entire discipline of marketing . This allows a student to learn a variety of subjects within marketing , though without intense focus on any one area of the subject.
This is a common search term for many prospective business degree students. BA often is written as BBA, which stands for Bachelor of Business Administration. A BBA degree program is a specialized program that only has about one-fourth of its coursework in the liberal arts sector.
Corporate Communications Director. Average salary : $124,054. Marketing Research Director. Average salary : $111,907. Director of Email Marketing . Average salary : $102,588. Director of Digital Marketing . Content Marketing Director. Product Marketing Manager. Demand Generation Manager. Brand Marketing Manager.
The top 5 highest paying business degrees are: MBA: This might go without saying, but a master’s degree in business administration is without a doubt the top paying degree , all around. Bachelor’s in Information Systems Management: Master’s in Finance: Bachelor’s in Marketing: Bachelor’s in Supply Chain Management:
Median Annual Salary
|Marketing Career||Average Annual Salary *|
|Market Research Analyst||$71,570|
|Public Relations Manager||$132,630|