Freelancers ‘ hourly rates range between $50 and $100. The average hourly rate for a freelancer is more than $100. But the majority of freelancers charge less than $50 per hour. Also, the hourly fee model is quite popular, regardless of agency size.
The average cost of digital marketing for small businesses, however, ranges from 25,000 Rs. to 120,000 Lakh per year for Small and medium businesses, or it could be more. Keep in mind that the process of digital marketing is eternal, so your budget may fluctuate as per your business’s needs.
If you’re just starting a consulting business, the best way to determine your rate is to divide your former salary by 52 work weeks and then divide that number by 40 ( the number of work hours in a week). This will give you the hourly rate you were making before.
As with any service, there is a wide range of pricing in the digital marketing space. For SEO, you can expect to pay $100 – $150 per hour. The going rate for content creators ranges from $16 to $100 per hour. Projects demanding a higher level of authority or expertise may pay more.
Expect to Spend 10-20% of Revenue on Digital Marketing Digital marketing is more effective and affordable than the traditional forms of marketing . But, it’s important for business owners to know the costs involved before deciding to use it to drive their business growth and success.
Salary of a Digital Marketing Fresher Just if we have a glimpse of what a digital marketer then these would be the figures: The salary of an entry-level executive would be around 3 – 4 lakhs per annum. The intermediate level manager has the caliber to get around 4 -5 lakhs.
If you want to get into the digital marketing field or if you are looking to make a career out of digital marketing , starting a digital marketing agency could be the most profitable business you could do. Running a profitable digital marketing agency is a great challenge and but can be a rewarding experience for you.
Charging by the hour is the original method advertising agencies used with their clients. The agency to charges a fixed hourly price and keeps track of the amount of work -ours required to complete the project. The profit is built into the hourly rate, and the client is usually charged after the work has been completed.
“The market rate” is the average price and range of pricing a typical customer will pay for your type of consulting service. If the average business consultant charges and receives $100 per hour , than the “market rate” is likely between $50 to $150 per hour .
As a benchmark, in our experience, these fees tend to be between $65-$300 per hour. This varies greatly depending on one’s resume, overhead and demand. For your average marketing consultant , fees are most commonly in the $100-$175 per hour range.
To calculate your consulting hourly rate , determine what salary you’d like to make. Take that number and divide it by 52 (number of working weeks), then again by 40 (number of hours in each week).
Digital marketing agencies usually charge their clients on a retainer basis, which means the business will have a consistent monthly income. Since every business has some fixed expenses, having a stable income month on month, makes such an agency a great business model.
Pricing depends on the complexity and the required outcome. We have current clients paying us between $2,000 to $15,000 per channel per month depending on complexity, competition and scope.
Ryan Flannagan of Nuance Media writes startups should expect to spend 12-20% of gross revenue on marketing , while noting a larger firm may only spend 6-12% of gross revenue on their marketing budget .