A digital marketing specialist is someone who works alongside a company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.
A marketing specialist helps companies and brands understand what sells by analyzing market data on a local, regional or national level. They determine what people are buying, what gaps are within the market, what type of people buy what products, and how much money people are willing to spend on those products.
Digital Marketing Job Responsibilities : Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights.
An early career Digital Marketing Specialist with 1-4 years of experience earns an average total compensation of $48,934 based on 2,768 salaries. A mid-career Digital Marketing Specialist with 5-9 years of experience earns an average total compensation of $56,719 based on 1,088 salaries.
The average salary of a digital marketing manager is around $90 per year. It’s one of the highest paying digital marketing jobs. Here is a detailed breakdown of the digital marketing salary per years of experience: 1 to 4 years of experience – $59K per year.
You don’t need a university degree to get into digital marketing. A college or university degree will not teach you something more than a good digital marketing certification or give you the experience of hands-on work, and employers know this.
The marketing job description According to the Bureau of Labor Statistics (BLS), they monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what they offer.
Some common job titles for marketing generalists include: Chief marketing officer . Director of marketing . Marketing analyst . Marketing coordinator . Marketing consultant. Marketing manager . Marketing and promotions manager . Marketing specialist .
An early career Marketing Specialist with 1-4 years of experience earns an average total compensation of $49,977 based on 5,599 salaries. A mid-career Marketing Specialist with 5-9 years of experience earns an average total compensation of $55,819 based on 2,318 salaries.
Check out these 7 essential skills to keep you relevant in the ever-changing digital industry. Video. Video is taking the internet by storm and this isn’t about to stop. SEO & SEM . Content Marketing . Data / Analytics. Understand Design-Based Thinking & Planning. Be Tech Savvy. Be Persuasive. Highlight Unusual Skill Sets.
Qualifications include a Level 2 Certificate in the Principles of Marketing or a Level 3 Diploma in Digital Marketing. You could do a Digital Marketer advanced or degree apprenticeship, or an advanced or higher apprenticeship in Social Media and Digital Marketing.
Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. The type of person best-suited to excel in a digital marketing career is someone that possess certain personality qualities.
Top 15 digital marketing certifications to explore Google AdWords Certification. Google Analytics Certification. HubSpot Content Marketing Certification . HubSpot Inbound Marketing Certification . Hootsuite Social Media Marketing Certifications. Copyblogger Certified Content Marketer.
Working in the digital marketing industry is tough . It’s highly competitive with more graduates wanting to go into the industry than jobs available. It’s also extremely demanding, and to forge a successful, lucrative career, you must be willing to work seriously hard and take some risks.
$43,666 a year