Direct mail marketing costs

How much is direct mail advertising?

How Much Does Direct Mail Advertising Cost Per Piece? At the end of the day, most marketers will end up spending between $. 50 and $3.00 per piece on a direct mail campaign.

How much does it cost to send bulk mail?

USPS Commercial Bulk Mail Rates

Is direct mail marketing still effective?

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. Many marketers are in shock. Direct mail is still effective , and using it is a game-changer for any serious marketer.

How much does it cost to buy a mailing list?

The Most Important Factor for Determining List Cost: Quality

What are two types of direct mail advertising?

Types of Direct Mail Marketing – The Best Direct Mail Formats Postcards. Postcards are clear, concise and simple – ideal for brief messages to your target consumer. Self- Mailers . Self- mailers , or leaflets and brochures, are typically used to attract all customers. Letters. Dimensional Mailers . Catalogues.

What is direct mail marketing strategy?

Direct mail marketing is a strategy used by marketers to engage prospects and customers offline by sending printed mailers , dimensional packages, perishable items, corporate swag, or other physical items.

Does the post office do bulk mailing?

All USPS Marketing Mail prices are bulk prices, and each mailing must meet a minimum quantity of 200 pieces or 50 pounds of mail . There is no single-piece USPS Marketing Mail postage . Forwarding and return services may result in additional fees or postage .

What is the cheapest postage rate?

First-Class Mail : Letters that weigh under 1oz: the cheapest option is a USPS First-Class Postage Stamp. Large envelopes that weigh less than 13 ounces: USPS First-Class Mail is the cheapest option. Keep in mind, this service is designed for letters, documents, and thin-flat items.

How much does it cost to mail 1000 postcards?

For regular postcards as an example, 1000 postcards is $159 and for 5000 it is $404 plus shipping . Add postage of . 28 cents each card and it is obviously $280 for 1000 and $1400 for 5000. That is just to get the postcard printed and mailed.

What is the best day to send direct mail?

Monday – Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday , Wednesday , and Thursday – Delivery between Tuesday and Thursday is considered optimum.

What is a good response rate for direct mail marketing?

According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.

What is a good ROI for direct mail?

Direct Mail Response Rate and ROI Typical response rates for a direct mail campaign range from about 1% to 5%. This rate varies by industry and the quality and relevance of the mailing list, as well as whether is’s a warm (have had previous interactions) or cold (no previous contact) list.

How can I get a free mailing list?

Yellow Pages You can compile your own free mailing list of businesses using free yellow page directories online. A few popular yellow page directories are: https://www.whitepages.com/business. https://www.dexknows.com.

How do I get a marketing mailing list?

Once you’ve decided on your audience and mailing strategy, it’s time to actually acquire your list . There are two main ways to go about this: use your own house list or pay to rent or buy one. To add more information to your house file, try mailing or emailing surveys to your customers to collect more data.

How do I buy an email list for marketing?

Methods of Acquiring an Email List Buy an email list . You work with a list provider to find and purchase a list of names and email addresses based on demographic and/or psychographic information. Rent an email list . Own an opt-in email list .