How Much Does Direct Mail Advertising Cost Per Piece? At the end of the day, most marketers will end up spending between $. 50 and $3.00 per piece on a direct mail campaign.
USPS Commercial Bulk Mail Rates
|Mail Type||Minimum Quantity||2019|
|Direct Mail||200 pieces (or 50 lb.)||$0.19|
In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. Many marketers are in shock. Direct mail is still effective , and using it is a game-changer for any serious marketer.
The Most Important Factor for Determining List Cost: Quality
|Consumer Mailing Lists||Business Mailing Lists|
|Avg. Cost per 1,000||Avg. Cost per 1,000|
Types of Direct Mail Marketing – The Best Direct Mail Formats Postcards. Postcards are clear, concise and simple – ideal for brief messages to your target consumer. Self- Mailers . Self- mailers , or leaflets and brochures, are typically used to attract all customers. Letters. Dimensional Mailers . Catalogues.
Direct mail marketing is a strategy used by marketers to engage prospects and customers offline by sending printed mailers , dimensional packages, perishable items, corporate swag, or other physical items.
All USPS Marketing Mail prices are bulk prices, and each mailing must meet a minimum quantity of 200 pieces or 50 pounds of mail . There is no single-piece USPS Marketing Mail postage . Forwarding and return services may result in additional fees or postage .
First-Class Mail : Letters that weigh under 1oz: the cheapest option is a USPS First-Class Postage Stamp. Large envelopes that weigh less than 13 ounces: USPS First-Class Mail is the cheapest option. Keep in mind, this service is designed for letters, documents, and thin-flat items.
For regular postcards as an example, 1000 postcards is $159 and for 5000 it is $404 plus shipping . Add postage of . 28 cents each card and it is obviously $280 for 1000 and $1400 for 5000. That is just to get the postcard printed and mailed.
Monday – Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday , Wednesday , and Thursday – Delivery between Tuesday and Thursday is considered optimum.
According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.
Direct Mail Response Rate and ROI Typical response rates for a direct mail campaign range from about 1% to 5%. This rate varies by industry and the quality and relevance of the mailing list, as well as whether is’s a warm (have had previous interactions) or cold (no previous contact) list.
Yellow Pages You can compile your own free mailing list of businesses using free yellow page directories online. A few popular yellow page directories are: https://www.whitepages.com/business. https://www.dexknows.com.
Once you’ve decided on your audience and mailing strategy, it’s time to actually acquire your list . There are two main ways to go about this: use your own house list or pay to rent or buy one. To add more information to your house file, try mailing or emailing surveys to your customers to collect more data.
Methods of Acquiring an Email List Buy an email list . You work with a list provider to find and purchase a list of names and email addresses based on demographic and/or psychographic information. Rent an email list . Own an opt-in email list .