Direct mail marketing is a strategy used by marketers to engage prospects and customers offline by sending printed mailers , dimensional packages, perishable items, corporate swag, or other physical items.
Direct mail can be more effective . While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns.
7 Ways to make Direct Mail more Effective Focus on buyers, not responses. Make it easy to buy. Stress benefits, but describe features that sell. Adopt appropriate mass-advertising techniques to your direct mail . Avoid slavish imitation of “ successful ” mailings . Trust, but verify. Create a big selling idea.
Monday – Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday , Wednesday , and Thursday – Delivery between Tuesday and Thursday is considered optimum.
Types of Direct Mail Marketing – The Best Direct Mail Formats Postcards. Postcards are clear, concise and simple – ideal for brief messages to your target consumer. Self- Mailers . Self- mailers , or leaflets and brochures, are typically used to attract all customers. Letters. Dimensional Mailers . Catalogues.
6 Useful Types of Direct Mail and Their Benefits Postcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Self- Mailers . Lead Letters. Mailing Lists. Dimensional Mailers . Catalogues.
How Much Does Direct Mail Advertising Cost Per Piece? At the end of the day, most marketers will end up spending between $. 50 and $3.00 per piece on a direct mail campaign. That’s before they factor in “soft costs” such as their time.
Emails, online adverts, flyers, database marketing , promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, websites, and catalog distribution are some examples of direct marketing strategies.
According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.
The most effective direct marketing takes place when there is a clear connection to reach the target market . The most common forms of direct marketing are: Internet marketing . Face-to-face selling . Direct mail . Catalogs. Telemarketing. Direct -response advertising. Kiosk marketing .
Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.
Once you’ve outlined your target market, staging a direct – mail campaign has seven key steps: Develop a mailing list. Create a mailing piece. Code your response vehicle. Test the campaign. Run the campaign. Handle customer responses. Analyze the results of the campaign.
Mid-Week, Mid-day: The tried-and-true traditional approach of sending out email campaigns in the middle of the week and in the middle of the day tends to do pretty well. General know-how suggests sending emails between 1-3pm (9-11am is recommended as well).
Once implemented during August of 2013, mail delivery to street addresses will occur Monday through Friday. Packages will continue to be delivered six days per week. Mail addressed to PO Boxes will continue to be delivered on Saturdays . Post Offices currently open on Saturdays will remain open on Saturdays .
Time: Typically 96% First-Class Mail arrives within one day when it is sent locally. If mail is sent nation wide, it can take up to 3 days. 94% arrives within 3 days. Cost: This will only cost you the price of a stamp $0.46.