A marketing assistant supports the work of marketing managers and executives on projects directed at maximizing company profits and developing sales strategies or marketing campaigns. They work closely with employees in other functions, such as advertising, market research, production, sales, and distribution.
The Role of a Marketing Department Defining and managing your brand. Conducting campaign management for marketing initiatives. Producing marketing and promotional materials. Creating content providing search engine optimization for your website. Monitoring and managing social media. Producing internal communications. Serving as media liaison.
Strong Communication Skills Marketing assistants need strong oral communication skills to work with various levels of people, including high-level executives, lower-level employees and outside agencies. Marketing assistants also need strong oral communication skills if they work on the phone a lot.
How to become a marketing assistant Pursue education. Marketing assistants are usually required to have at least a bachelor’s degree in marketing , communications or business. Gain relevant work experience. Earn technical certifications. Prepare your resume. Apply to marketing support roles.
Marketing assistant interview questions. Have you experience in creating bespoke marketing campaigns? What do you know about online and mobile marketing ? Do you have any search engine optimisation skills or experience? How would you handle public complaints and criticisms on the social media account?
The 7 functions of marketing: A field guide (Infographic) Promotion. Selling . Product management . Marketing information management . Pricing . Financing . Distribution.
The marketing job description According to the Bureau of Labor Statistics (BLS), they monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what they offer.
There are four major promotion methods – advertising, personal selling , sales promotion and publicity. The company must decide on its best promotion mix, a combination involving all or some of these four methods.
Creative Assistant responsibilities include writing marketing -related copy for internal and external use and helping design valuable content, from guides and presentations to videos and infographics.
Key Marketing Assistant qualifications A degree isn’t always necessary however there is a lot of competition in this field, which means it is beneficial to have a degree on your CV. Degree in business studies, marketing , communications or public relations.
Often the next step up in the Marketing career ladder from Marketing Assistant , the Marketing Executive is more involved in implementing projects and strategies to support the brand. This could be working as part of a larger team, or in the case of a smaller organisation may well be the only Marketing point of contact.
According to the 2019 OfficeTeam Salary Guide, the midpoint starting pay for a full-time marketing assistant is $38,000. At the midpoint, candidates have average experience with the necessary skills to meet the job requirements, and the role may be in an industry where competition for talent is moderate.
Advertising agencies and marketing firms hire marketing trainees to cultivate marketing talent. Marketing trainee job duties include preparing design elements, reviewing advertising layouts, and contacting clients.