18 Of The Most Memorable Guerrilla Marketing Campaigns Folgers ‘ Steaming Coffee Cup Guerilla Marketing Example. Oscar Meyer Wiener-Mobile Guerilla Marketing Example. Tent City Guerilla Marketing. Crashed Nike Ball Guerilla Marketing Example. Red Bull Pitstop Guerilla Marketing Example. Vodafone’s Streaker Guerilla Marketing Example. Axe Guerilla Marketing.
Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service.
But guerrilla marketing isn’t some sort of combative form of communication. In fact, it’s actually a very unconventional form of inbound marketing , in that it raises brand awareness among large audiences, without interrupting them. Because it’s so unconventional, however, it’s not the easiest concept to explain.
Guerrilla marketing is considered illegal when a brand tries to capitalize on an intellectual property that they have not paid to be a part of. Properties protecting their sponsor dollars. That’s what makes guerrilla marketing illegal .
Ultimately, a good viral guerrilla marketing campaign promotes a brand or product in an unconventional way that engages customers outside of ineffective, outdated traditional media which has saturated the market and which the general populous has learned to tune out.
Guerrilla marketing is cost effective . It is (Return – Marketing Investment)/ ( Marketing Investment). Guerrilla marketers from around the world have seen reductions of up to 90% in their ad spend thanks to the unconventional approach of going Guerrilla .
But, not all marketing campaigns need to be expensive or complicated to be successful. Guerrilla marketing uses low- cost , unconventional methods to draw attention to a brand, idea, product or service.
(Entry 1 of 2) : a person who engages in irregular warfare especially as a member of an independent unit carrying out harassment and sabotage (see sabotage sense 2) Guerrillas controlled half the country. guerrilla .
Due to their speed and ease to share, social networks are the natural habitat of this kind of marketing . The most widespread example in recent times is the creation of emotional, surprising, funny or unique videos on YouTube, which are then shared on Facebook, Twitter and other channels.
The term itself was from the inspiration of guerrilla warfare which was unconventional warfare using different techniques from usual and small tactic strategies used by armed civilians. It involves high imagination and energy to execute a guerrilla marketing campaign.
Small businesses on average spend $400 per month on marketing . Guerrilla Marketing can cost effectively nothing and show more substantial returns that these traditional marketing methods with a $400 per month cash injection in a very short period of time.
Traditional marketing has many facets. For instance, it includes tangible items like print ads in magazines or newspapers, business cards. It can also include commercials on radio or TV, posters, brochures and billboards. Anything except digital ways to promote your brand is traditional marketing .
Whereas some campaigns aim to reach as many people as possible (think a brand awareness campaign on the Display network, for example), grassroots marketing is the principle of purposefully targeting a highly niche group of people in an attempt to persuade that group to then propagate your message organically.