Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity.
One of the usual places to create guerilla marketing actions are the zebra crossings. The lines painted on the ground give you a lot to play with if you have the necessary creativity. For example , McDonald’s simulates that the lines are French fries coming out of the typical package of the hamburger brand.
The purpose is to create an imaginative solution to how to represent a company . Guerilla Marketing should surprise consumers, create a memorable impression and create a large amount of social buzz.
Spreads the Word Guerrilla marketing is one of the many methods you can use to get the word out about your small business . The second advantage of guerrilla marketing is that it can increase social media engagement and trigger word-of-mouth, which is an especially powerful marketing tool for small businesses .
Ultimately, a good viral guerrilla marketing campaign promotes a brand or product in an unconventional way that engages customers outside of ineffective, outdated traditional media which has saturated the market and which the general populous has learned to tune out.
Due to their speed and ease to share, social networks are the natural habitat of this kind of marketing . The most widespread example in recent times is the creation of emotional, surprising, funny or unique videos on YouTube, which are then shared on Facebook, Twitter and other channels.
18 Of The Most Memorable Guerrilla Marketing Campaigns Folgers ‘ Steaming Coffee Cup Guerilla Marketing Example. Oscar Meyer Wiener-Mobile Guerilla Marketing Example. Tent City Guerilla Marketing. Crashed Nike Ball Guerilla Marketing Example. Red Bull Pitstop Guerilla Marketing Example. Vodafone’s Streaker Guerilla Marketing Example. Axe Guerilla Marketing.
Guerrilla marketing is cost effective . It is (Return – Marketing Investment)/ ( Marketing Investment). Guerrilla marketers from around the world have seen reductions of up to 90% in their ad spend thanks to the unconventional approach of going Guerrilla .
Some basic examples of ambush marketing is the selling of musical merchandise right outside the venue of a musical concert with no permission from the promoters of the event or depending on an association with the concert to promote sales. The term Ambush Marketing was coined by Jerry Welsh, an expert in marketing .
Market research offers small businesses the opportunity to understand consumer preferences and forecast trends before they hit the mainstream. By staying ahead of the trends, your small business can gain a competitive advantage and better position yourself for long term growth.
Guerrilla marketing campaigns are memorable and unconventional by nature and show the ability to leave a lasting impression on consumers. With a successful campaign, buyers are left amazed, impressed, and wanting to learn more about the product and/or service. This marketing strategy helps with brand recall.
Disadvantages : It’s often work slowly. You will not see instant or overnight results stemming from your efforts. An investment of time is required in order to achieve your business sales goals.
Small businesses on average spend $400 per month on marketing . Guerrilla Marketing can cost effectively nothing and show more substantial returns that these traditional marketing methods with a $400 per month cash injection in a very short period of time.
Guerrilla marketing is considered illegal when a brand tries to capitalize on an intellectual property that they have not paid to be a part of. Properties protecting their sponsor dollars. That’s what makes guerrilla marketing illegal .