There are a number of different factors that will dictate how much you should charge per hour. Work experience is the biggest factor. If you are brand new to the world of social media work, you are advised to stick to anything from $15 to $50 per hour.
Many newbie social media managers charge approximately $25 – $35 an hour to start, typically between 10 or 20 hours per month per client. This means that each client is worth $250 – $700 per month.
When it comes to social media marketing , most people want to know how much it costs. On average, however, most companies spend $4000 to $7000 per month on social media management, which generally includes a monthly ad spend, as well as a custom marketing and advertising strategy for one or more networks .
A Rule of Thumb. As a rule of thumb, most consulting fee rates should double, or in most cases triple ‚the actual wage of the position being covered. That means that the $50 per hour strategists should charge $100-$150 per hour for his services .
According to Adweek, the average price per sponsored post is about $300, with influencers that have 100,000 followers earning closer to $800 a post .
How much do Instagram ads cost? On average, Instagram advertising costs between $0.20 to $6.70, depending on the bidding model. For CPC or cost-per-click, advertisers pay $0.20 to $2 per click. For CPM, or cost-per-impressions, advertisers pay $6.70 per 1000 impressions.
The average salary for a Social Media Manager is $17.96 per hour in Canada . Salary estimates are based on 156 salaries submitted anonymously to Indeed by Social Media Manager employees, users, and collected from past and present job advertisements on Indeed in the past 36 months.
Facebook advertising firms on average charge $137.50 per hour for their work; 53.54% of reporting firms charge between $101-$200 per hour; Only 1 reporting firm (out of 127) charges $300 or more per hour, and none charge over $500 per hour.
Accounts with between 10,000 and 100,000 followers can make around $200 per post on average . Top-tier influencers . Accounts with between 100,000 and one million followers can expect to make about $670 per post . The price can greatly vary in this tier.
Social media is cheaper than any form of advertising available today. It is one of the only forms of media that can expose you to over 1,000 people for less than $3. In addition, you can incorporate traditional elements into your social media campaign.
How to create a social media strategy Choose social media marketing goals that align to business objectives. Learn everything you can about your audience. Know your competition. Do a social media audit. Set up accounts and improve profiles. Find inspiration. Create a social media content calendar. Evaluate and adjust your strategy.
2. Freelancers ‘ hourly rates range between $50 and $100. The average hourly rate for a freelancer is more than $100. But the majority of freelancers charge less than $50 per hour.
The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range.
If you want to know how to determine pricing for a service , add together your total costs and multiply it by your desired profit margin percentage. Then, add that amount to your costs. Pro tip: Consider your costs, the market, your perceived value , and time invested to come up with a fair profit margin.