As with any service, there is a wide range of pricing in the digital marketing space. For SEO, you can expect to pay $100 – $150 per hour. The going rate for content creators ranges from $16 to $100 per hour. Projects demanding a higher level of authority or expertise may pay more.
A Rule of Thumb. As a rule of thumb, most consulting fee rates should double, or in most cases triple ‚the actual wage of the position being covered. That means that the $50 per hour strategists should charge $100-$150 per hour for his services .
Most marketers only look at content cost as the base content (the word or the video), something you might pay someone $25 a post, $100 an hour or even $2 per word, depending on the complexity of the content and the needs of the business.
Expect to Spend 10-20% of Revenue on Digital Marketing Digital marketing is more effective and affordable than the traditional forms of marketing . But, it’s important for business owners to know the costs involved before deciding to use it to drive their business growth and success.
Average small businesses in Australia spends $5,000 to $15,000 per month to run their Google Ads campaign. And the average cost per click for is $7 to $30 per click. Google AdWords cost in Australia depends on your monthly budget for Ads campaign plus the management fee you will pay to the agency to manage your Ads .
Marketing spend as a percentage of revenue fluctuates, with most figures between 6.5% to 8.5%. The US Small Business Administration recommends spending 7-8% of your gross revenue on marketing . Of this amount, 50% of your marketing budget should be spent on digital marketing channels in 2019.
Calculate what you should be paid. Refer to Glassdoor to determine annual salary in your field, for your position and in your location. Next: divide by the annual hours ‘typical’ to a full-time position – 2080. Example: $50,000 / 2,080 = $24 per hour. Add any overhead costs that you will incur to accomplish the work.
If you want to know how to determine pricing for a service , add together your total costs and multiply it by your desired profit margin percentage. Then, add that amount to your costs. Pro tip: Consider your costs, the market, your perceived value , and time invested to come up with a fair profit margin.
08 per word , you would get $80 for a 1,000 word article . If you outline, write, and edit it in two hours or less (which is quite reasonable!), this means you’ll earn at least $40 per hour. Not too shabby!
The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range.
If you opt to go hourly, newer social media freelancer rates can hover around $15-$50 per hour. For more intermediate social media marketers, they can make $50-100 per hour. And an experienced social media manager can make $120+ or much higher.
According to the 2019 Digital Marketing Strategies Report from Ascend2, a marketing research firm, the most profitable digital marketing strategies for businesses this year are: Search Engine Optimization: According to half the marketers in Ascend2’s survey, SEO is the top digital channel when it comes to ROI.