A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study , so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research.
Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.
Marketing allows the opportunity to examine that process alongside the intricacies of design, promotion, and branding. Consumers make purchases based on how products and services are packaged. It is not a decision based on truth, but rather the perception of truth.
At a minimum, marketers need to do reporting, which is based on math . There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus. These all have practical applications: understanding the customer, delivering value and measuring ROI.
Marketing is a constantly evolving industry. If you’re just getting started in marketing , entry-level marketing positions already have relatively competitive pay : the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year.
It’s not hard but it’s not what you’d expect either. Marketing is very broad so find your niche and get good at it. Id advise being selective about your first job in marketing though. Many many companies use “ marketing ” as a buzzword to mean whatever they want it to mean.
Here are just a few of the job titles you’ll be ready for when you earn your bachelor’s in marketing : Account Executive. Advertising/Promotion Manager. Brand Manager. Copywriter. Marketing Manager. Market Research Analyst. Media Planner. Production Manager.
Perhaps the best way for managers to prepare for that is through an Integrated Marketing Communications specialty. Most often IMC specialties or coursework can be found in master’s in marketing or master’s in communications degree programs.
If you’re really interested in Marketing , do a double major . Marketing is a fairly easy major so I don’t think it’s that much additional work. I graduated almost 3 years ago with a degree in Marketing and I wish I had done something else, or something in addition to it.
With marketing jobs growing 9% faster than the national average and the average median pay $124,850 per year for a mid-level marketing manager, a degree in marketing is a smart idea.
Marketing managers typically have a bachelor’s degree in marketing or business administration ; however, some employers may prefer a master’s degree , in addition to extensive experience in marketing, advertising, brand management , or sales.
Marketing is a fast-paced and exciting industry. It is perfect for people who are efficient, decisive and strategic. You need to have excellent communication skills, which you can learn by taking marketing courses, and you need to be able to relate to almost everyone around you.
Let’s take a look at eight high-paying roles in marketing that can help you build a successful (and lucrative!) Corporate Communications Director. Marketing Research Director. Director of Email Marketing . Director of Digital Marketing . Content Marketing Director.
General Advantages of Marketing An obvious advantage of marketing is the promotion of your business; getting the recognition and attention of your target audience across a wide ranging or specific market . Going hand-in-hand with this is the enhanced brand recognition.