An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. The main goal of most integrated campaigns is to convert viewers into customers.
Integrated Marketing Communications is an integration of marketing tools such as advertising, online marketing , public relation, direct marketing , and sales promotion. Promotional tools are effective when they work together rather than in isolation.
” Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand, including: Paid media (offline advertising, direct marketing and online display and programmatic);
Components of IMC include: the foundation , the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
Examples of market integration are the establishment of wholesaling facilities by food retailers and the setting up of another plant by a milk processor. In each case, there is a concentration of decision making in the hands of a single management.
In summary, while a marketing plan outlines target markets to penetrate based on favorable economic trends, the communications plan develops the product or service story to customers and other stakeholders through social media, byline editorials, speaking opportunities or other activities.
So let’s get started! Coca-Cola’s “Share a Coke” We’re going to start this list with one of the best content marketing examples from a big brand – Coke. Make-A-Wish Batkid Campaign. General Electric’s #GEInstaWalk. Charmin’s Sit or Squat App. Hootsuite’s Game of Social Thrones Video.
A marketing communication tool can be anything from: advertising, personal selling, direct marketing , sponsorship, communication , social media and promotion to public relations.
The first step towards managing integrated marketing communication is to identify the target audience. You need to understand who all are the customers who would actually benefit from your products. Understand their needs and expectations. The second step is to know what you intend to communicate .
Although strategies for implementation differ from one company to the next, every holistic marketing approach includes four main components: relationship marketing, integrated marketing , internal marketing, and societal marketing.
How to Build an Integrated Marketing Campaign Establish your overarching campaign goal. Choose your marketing channels and set goals for each one. Define your buyer personas by channel. Identify your channel managers. Create adaptable marketing assets and messaging. Establish your plan for collecting leads.
Types of vertical integration strategies For example , a supermarket may acquire control of farms to ensure supply of fresh vegetables (backward integration ) or may buy vehicles to smoothen the distribution of its products (forward integration ).
8 Key Components of Integrated Marketing Print Marketing. Even in this digital age, print is an important component of an integrated marketing campaign. Banner Ads. Landing Pages. Email Marketing. Social Media. Organic Search Engine Marketing. Paid Search Engine Marketing. Direct Mail Marketing.
Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience.
IMC has four primary objectives: creating brand awareness , generating product interest, increasing the desire for products and prompting action in the form of a sale.