How to Write an Integrated Marketing Communication Plan Understanding Your Target Audience. Identifying your target audience is the first step to creating a successful plan . Picking the Right Channel for Integrated Marketing . Developing a Consistent Look. Collecting Relevant Information and Writing the Plan . Reviewing Your Plan . Conclusion.
Integrated Marketing Communications ( IMC ) The integrated marketing communications plan , is an approach that achieves the objectives of a marketing campaign, through well-coordinated use of different promotional methods that are intended to reinforce each other.
Integrated Marketing Communications is an integration of marketing tools such as advertising, online marketing , public relation, direct marketing , and sales promotion. Promotional tools are effective when they work together rather than in isolation.
Plan Your Marketing Communications Strategy in Six Simple Steps Identify Your Target Market. Identify Your Target Customers. Identify Your Unique Selling Proposition. Match Your Audience Problems to Your Product Solutions. Match Your Messaging to Channels You Choose. Set Your Goals and Identify a Way to Measure Them.
Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right. B2B companies such as Intermedia, Datavail, and Rockwell Automation are also using IMC to achieve business and marketing goals.
Benefits of Using Integrated Marketing Communications Improved Results. With the traditional marketing, you’ll find businesses setting up different campaigns for separate marketing streams. Improved Brand Image. Cost Effective. Increased Morale. Diversity. Reduced Confusion. Maintained Focus.
Objective. The aim of marketing is to create awareness of a brand and generate sales. IMC , on the other hand, aims to integrate the various promotional tools and approaches used by a company to ensure that consistent messages are delivered that creates a more powerful impact on the minds of the consumers.
There are four types of marketing communication , including advertising, public relations, and sales promotions. Being the most powerful device of marketing communication , advertising offers an extended reach to audience and high frequency of message delivery.
Examples of market integration are the establishment of wholesaling facilities by food retailers and the setting up of another plant by a milk processor. In each case, there is a concentration of decision making in the hands of a single management.
Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience.
The first step towards managing integrated marketing communication is to identify the target audience. You need to understand who all are the customers who would actually benefit from your products. Understand their needs and expectations. The second step is to know what you intend to communicate .
Terms in this set (7) Nomination. Speaker carries to collaboratively and productively establish a topic. Restriction. Refers to any limitation you may have as a speaker. Turn- taking . Pertains to the process by which people decides who take the conversational floor. Topic Control. Topic Shifting. Repair. Termination.
Types of Communication Strategies Verbal communication strategies can be broken down into the two categories of written and oral communication . Written strategies consist of avenues such as e-mail, text, and chat. Examples that fall into the oral category are phone calls, video chats, and face-to-face conversation.
The six major modes of communication in marketing include advertising, digital marketing, direct marketing , personal selling , public relations and sales promotion .