Because content marketing is effective, easy to begin, and popular with consumers, it can drastically reduce the money marketers spend on advertising their brands. What’s more, it manages to do all of this while being more effective than traditional marketing .
If you create enough helpful content , they’ll value you as a resource and respect your brand. If they repeatedly come to you as a resource and have a need for your product, then they’ll think of you before your competitors. In other words, content marketing is worth it , as long as you know what to expect.
Influencer marketing is alive and well In fact, “86% of marketers used influencer marketing in 2017, 92% of whom found it effective.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Here’s the difference between marketing and content marketing : Content marketing is based on “permission” – on getting people to come to you for information. Traditional marketing is based on “interruption” – on going to where people are and getting in front of them.
The following are eight examples of content marketing done right. Coke’s “Share A Coke” Campaign. Buffer’s Open Blog. Hootsuite And A Game of Social Thrones. Microsoft And Stories. HubSpot’s Inbound Marketing . McDonald’s Question Time. GoPro And Visual Content . Share As Image.
TOP BENEFITS OF CONTENT MARKETING Boost your SEO and traffic. Establish E-A-T. Create brand awareness. Let your brand personality shine through. Connect with your audience through multiple learning formats. Fuel your social media and PR results. Support your audience throughout the conversion funnel.
The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing , drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.
Here’s what growth looks like in 2019.
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers –individuals who have a dedicated social following and are viewed as experts within their niche.
Developing a content strategy is the process of planning, creating, distributing and measuring content in all its online forms to achieve predefined business and marketing goals. A good content strategy always requires good planning.
The Golden Rule of Content Marketing : post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time.
Content strategy lays out the goals you want your content to achieve, what type of content is best suited to achieve those goals, and how you’re going to create, distribute, and measure the performance of it. Defining your content strategy brings focus and purpose to your efforts.