There are several important types of marketing degrees students should be aware of, including the Bachelor of Science in Marketing , the Bachelor of Science in Business Administration, and MBA in marketing .
The Bachelor of Science in Marketing is a hands-on program that teaches you the skills and strategies to help identify customers’ needs and wants, studies the challenges facing marketers in the global business environment, and helps you develop the critical thinking skills needed to be successful.
Generally, a BS degree requires more credits than a BA degree because a BS degree is more focused in the specific major. Students are required to focus on studying their major at a more in-depth level. A Bachelor of Arts and a Bachelor of Sciences are both perceived equally. One is neither better than the other.
Perhaps the best way for managers to prepare for that is through an Integrated Marketing Communications specialty. Most often IMC specialties or coursework can be found in master’s in marketing or master’s in communications degree programs.
That’s why, even if you have professional experience or a degree in a different field, a bachelor’s or master’s degree in marketing is highly beneficial. A bachelor’s degree will provide foundational knowledge in marketing principles and an opportunity to develop projects that show your prowess.
If you’re really interested in Marketing , do a double major . Marketing is a fairly easy major so I don’t think it’s that much additional work. I graduated almost 3 years ago with a degree in Marketing and I wish I had done something else, or something in addition to it.
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
With marketing jobs growing 9% faster than the national average and the average median pay $124,850 per year for a mid-level marketing manager, a degree in marketing is a smart idea.
Here are just a few of the job titles you’ll be ready for when you earn your bachelor’s in marketing : Account Executive. Advertising/Promotion Manager. Brand Manager. Copywriter. Marketing Manager. Market Research Analyst. Media Planner. Production Manager.
A Bachelor of Arts degree is all about theoretical knowledge on certain subjects and it is the ideal option for students who plan to later follow a Master’s or PhD degree in the same field – especially if they are interested in pursuing a career in education or research.
If you want to further your technical and scientific knowledge in areas like computer science , nursing, mathematics, biochemistry, and physics, then a Bachelor of Science (BSc) degree is the ideal path to take.
Two Types of Bachelor’s Degrees Both the B.A. , or Bachelor of the Arts, and the B.S., or Bachelor of Science, are four-year undergraduate degrees. The primary difference between the two types of degrees is the focus of the coursework students are required to complete in order to earn them.
At a minimum, marketers need to do reporting, which is based on math . There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus. These all have practical applications: understanding the customer, delivering value and measuring ROI.
It may feel impossible, but getting a job in marketing without a degree is entirely possible. With the numerous marketing bootcamps, online certifications, books, articles, and MOOCs available, the field of marketing is changing, and a traditional degree may not be required for all positions.
Depending upon your level of dedication, marketing majors can take the following time to complete: Associate’s degree programs, which provide entry-level opportunity, usually take two years. A bachelor’s degree program takes four years. Master’s degree programs and MBAs generally require one to two years.