A marketing degree will open many doors for you in your career, as it is an integral and in-demand job for most companies. The skills and techniques you’ll learn while studying marketing can help you later on, if you decide to pursue a different type of degree like business management or advertising.
If you ‘re thinking of working in marketing , it helps to hear from those already “in the know ”. You should consider working in marketing if … You ‘re naturally curious. You ‘ve got plans for everything. You ‘re comfortable with change. You ‘re analytical. You ‘re creative.
The marketing job description According to the Bureau of Labor Statistics (BLS), they monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what they offer.
It’s not hard but it’s not what you’d expect either. Marketing is very broad so find your niche and get good at it. Id advise being selective about your first job in marketing though. Many many companies use “ marketing ” as a buzzword to mean whatever they want it to mean.
Marketing is a constantly evolving industry. If you’re just getting started in marketing , entry-level marketing positions already have relatively competitive pay : the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year.
If you’re really interested in Marketing , do a double major . Marketing is a fairly easy major so I don’t think it’s that much additional work. I graduated almost 3 years ago with a degree in Marketing and I wish I had done something else, or something in addition to it.
80% of marketers feel they’re overloaded and understaffed. According to a study done by Workfront (2), a supplier of project management software, one in four industry professionals remarked that they experience “high stress ” on a daily basis. The rest of the group reported at least some sort of tension in the office.
A career in marketing is enjoyable and fun . Most people who work in marketing will tell you it provides them with a great deal of challenge, which is what most marketers have always wanted. The reason is that marketing is always changing; there are always techniques to learn, cases to study, and strategies to research.
Marketing is expensive for one simple reason, because it’s at the core of making money for all businesses. This may seem counterintuitive to some, but marketing is not just an expense. It is what drives revenue for all of the most successful businesses.
Career Paths in Marketing Public Relations Manager . Public relations departments are in charge of managing communications with the media, consumers, and the public. Market Research Analyst . Advertising Manager. Brand Manager. Media Buyer. Meeting, Convention and Event Planners. Chief Marketing Officer. Promotions Manager.
How to Start Your Marketing Career When You Know Nothing About Marketing Take online certifications. Update your resume. Apply to ANY marketing job you can find, even if it’s unpaid. Build your portfolio and experience by marketing your own blog and/or business.
Corporate Communications Director. Average salary: $124,054. Marketing Research Director. Average salary: $111,907. Director of Email Marketing . Average salary: $102,588. Director of Digital Marketing . Content Marketing Director. Product Marketing Manager. Demand Generation Manager. Brand Marketing Manager.
According to recent research conducted by MarketingProfs and Mantis Research, 51% of marketers are happy . Half of marketers feel fulfilled. Half of them feel engaged at work.
Tips for Getting Your First Marketing Position Get advertising experience. Learn everything you can, and then keep learning. Offer your work for free, or take a low-paying trainee position . Start a blog. Rethink your email address. Optimize your Linkedin presence. Proactively apply for jobs . Never stop networking.
Today’s essential marketing skills Are revenue-driven marketers . Know their customers and markets. Create remarkable customer experiences. Are great storytellers. Test everything and assume nothing. Never stop acquiring new marketing tricks. Use data to make decisions. Enjoy working with technology.