How to Market a Law Firm in 2019 Turn your law firm’s website into a 24/7 sales representative. Invest in content marketing and SEO for lawyers. Expand your online footprint beyond your website with video marketing , PPC, social media, and local SEO. Manage your reputation and use your online presence as a recruitment tool.
Need Clients ? 12 Ways on How to Attract Big Clients to Your Law Firm Take advantage of free law firm marketing options. Position yourself as a thought leader. Create educational content and promote it in the right places. Build meaningful relationships with clients . Focus on securing referrals. Take steps to multiply your referrals. Don’t underestimate the power of word-of-mouth.
Successful legal marketing helps you stand out from the competition and helps clients find you. To market your law firm , you’ll need to have a plan, marketing tools, and some business know-how.
Quick Links Start by building a brand. Demonstrate credibility & authority. Demonstrate capability in all your practice areas. Run an SEO campaign to improve visibility in Google’s search results. Run an optimized Google AdWords campaign. Build and optimize landing pages. Increase your presence in the legal directories.
Competent, Hard-Working, Focused Lawyers Successful law firms must have a focus or raison d’etre, and each lawyer should develop specialized expertise consistent with the firm’s mission. Focused law firms will have significant marketing advantages because they will know what they are marketing.
Litigation strategy is the process by which counsel for one party to a lawsuit intends to integrate their actions with anticipated events and reactions to achieve the overarching goal of the litigation . The strategic goal may be the verdict, or the damages or sentence awarded in the case.
Here’s an easy way to get your first client : let other attorneys know you are looking for work. If you are lucky enough to be working in a shared office space, tell those attorneys you are looking for work. Don’t send them an email. Don’t leave a note in their mailbox.
Start-up Costs According to our experience and data over the years, $3,000 is an okay starting point, but $5,000 to $15,000 is more realistic when opening your first law firm.
4 Methods for Lawyers to Get Corporate & Business Clients Google AdWords & Facebook Ads. Facebook is going to be the best social media platform to use for the lowest end in terms of revenue and business size. LinkedIn can be another great social media channel. Writing Articles for Business Owners.
When selling a law practice , ABA rule 1.17b states that the entire practice – or the entire area practice – must be sold . You can ‘t sell a horizontal slice of a practice ; you ‘ve got to sell the whole practice . And it can be sold either for a fixed sum or for an amount that’s contingent on future revenue.
How to Grow a Law Practice Sustainably Law firm marketing. Sponsor events to get in touch with your target clients. Position your brand with care. Invest in SEO. Scaling your law firm . Add new employees before you absolutely need them. Look for ways to save on space … … But invest in the tools you need to grow .
Lawyers generate income for the firm by billing clients a fixed hourly rate for their work. Partners increase their profits by hiring more associates to generate more billable hours. Clients choose firms based on their reputations, which partners closely guard.
Overall, the average firm spent just shy of 2% of their revenue on marketing and business development in 2018, exclusive of salary and benefits for marketing and business development staff. This translates to an average of about $19,000 per $1 million of revenue.
Here is what it should cover: Mission statement and values. Reiterate your mission statement and core values here. Geographic location and areas served. Identify where your offices are located and the geographic areas that you serve. Legal structure and ownership. Firm history.