Long tail marketing definition

Long tail marketing definition

What does long tail mean in marketing?

The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The term was first coined in 2004 by researcher Chris Anderson.

What does it mean to have a long tail?

The long tail is a statistical pattern of distribution that occurs when a larger share of occurrences occur farther away from the centre or head of distribution. This means that a long tail distribution includes many values that are far away from the mean value.

WHO has a long tail?


What are long tail keywords examples?

Long tail keywords are search phrases with longer word counts. Their length makes them more specific than searches with fewer words. “Buy breathable running socks” (4 words) is an example of a long tail keyword , whereas “buy socks” is a short tail keyword .

Is Netflix long tail?

Netflix’s strategy is based on the rules of the so-called “ Long tail ” theory, which argues that products with lower market demand or low sales volume may constitute a market share that rival or surpass the bestselling movies and current blockbusters, but only if the movie distribution channel is large enough.

What is the role of long tail in sperm?

The tail gives the sperm cell movement. It whips and undulates so that the cell can travel to the egg. Following sperm deposition in the female reproductive tract, activation of tail movement is suppressed until the sperm is carried to within a relatively short distance of the egg.

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Are long tail keywords better?

Long – Tail Keywords : A Better Way to Connect with Customers. Long – tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search.

What is the opposite of long tail?

A head term, otherwise known as a head keyword, is a popular keyword that drives high search volume. Head terms are very competitive when it comes to ranking, and they are the opposite of long – tail keywords.

What big cat has the longest tail?

Snow leopards

What dinosaur has the longest tail?


How long is a snow leopard’s tail?

31 to 39 inches

What word is searched the most on Google?

For, in this research study of ours, we bring you the most searched keyword terms on Google . Top Searched Keywords: Lists of the Most Popular Google Search Terms across Categories.

Most Searched Words on Google
Rank Keyword Search Volume
1 Facebook 2,147,483,647
2 Youtube 1,680,000,000
3 Google 923,000,000

How do you target long tail keywords?

Here are nine tips to get you started. Use Google Suggest. Google Suggestions are an awesome source of long – tail keyword variations. Use Google’s Related Searches. Use More and Different Keyword Research Tools. Mine Your Analytics. Mine Your Search Query Reports. Browse eHow. Browse Q&A Sites. Browse Wikipedia.

What are examples of keywords?

Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example , if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword .

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