A marketing major studies the branding and promotion of products and services to the public, and how to target specific demographics. Marketing majors are either part of an institution’s communications or business school, and curricula include more than just business practices.
BSBA in Marketing The Bachelor of Science in Business Administration ( BSBA ) degree in Marketing is designed for students already working in the field of marketing or those interested in developing a career in: Product development. Brand management . Sales management .
Here are just a few of the job titles you’ll be ready for when you earn your bachelor’s in marketing: Account Executive. Advertising/Promotion Manager. Brand Manager . Copywriter. Marketing Manager. Market Research Analyst . Media Planner. Production Manager .
Most marketing managers have a Bachelor’s Degree in marketing, advertising, business administration , or a related field. Common courses include marketing research , public relations, consumer behavior, business law , management, economics, finance, computer science, mathematics, and statistics.
Marketing is among the most difficult majors . It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
In-demand position Marketing manager positions have a higher than average projected growth rate, according to both Monster and U.S. News and World Report. Therefore, it’s really not difficult to land a job as a marketing manager if you’re good.
A marketing degree will open many doors for you in your career, as it is an integral and in-demand job for most companies. The skills and techniques you’ll learn while studying marketing can help you later on, if you decide to pursue a different type of degree like business management or advertising.
Read below to find out which types of business degrees and salaries rule our list of best business majors : E-Commerce. Marketing. Finance. International Business. Business Administration . Accounting. Average salary: $92,910. Human Resources Management. Average Salary: $83,048. Management Analysts. Average Salary: $82,450.
Although marketing professionals are in high demand , there is intense competition for the best jobs. Anybody wishing to enter the marketing profession should first earn a bachelor’s degree in marketing from a four-year university.
Corporate Communications Director. Average salary: $124,054. Marketing Research Director. Average salary: $111,907. Director of Email Marketing . Average salary: $102,588. Director of Digital Marketing . Content Marketing Director. Product Marketing Manager. Demand Generation Manager. Brand Marketing Manager.
Career Paths in Marketing Public Relations Manager. Public relations departments are in charge of managing communications with the media, consumers, and the public. Market Research Analyst. Advertising Manager. Brand Manager. Media Buyer. Meeting, Convention and Event Planners. Chief Marketing Officer. Promotions Manager.
Marketing is a constantly evolving industry. If you’re just getting started in marketing , entry-level marketing positions already have relatively competitive pay : the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year.
We’ve handpicked and reviewed some of the best online digital marketing training courses, which include: Simplilearn’s Digital Marketing Specialist Program. Market Motive’s Masters in Digital Marketing. Coursera’s Digital Marketing Specialization. AMA’s Digital Marketing eLearning Certificate Modules.
Marketing managers typically have a bachelor’s degree in marketing or business administration ; however, some employers may prefer a master’s degree , in addition to extensive experience in marketing, advertising, brand management , or sales.