Need Clients ? 12 Ways on How to Attract Big Clients to Your Law Firm Take advantage of free law firm marketing options. Position yourself as a thought leader. Create educational content and promote it in the right places. Build meaningful relationships with clients . Focus on securing referrals. Take steps to multiply your referrals. Don’t underestimate the power of word-of-mouth.
Successful legal marketing helps you stand out from the competition and helps clients find you. To market your law firm , you’ll need to have a plan, marketing tools, and some business know-how.
While law firms have for many years looked to take in-house capabilities and move them to lower-cost, higher-flexibility alternatives, the base work that most major law firm marketing departments do is not in peril.
Overall, the average firm spent just shy of 2% of their revenue on marketing and business development in 2018, exclusive of salary and benefits for marketing and business development staff. This translates to an average of about $19,000 per $1 million of revenue.
The number of clients a lawyer had can vary extremely. There are many injury firms that have 200-300 cases per attorney. At the other extreme, my firm maintains a ratio of about 7-to-1.
Here’s an easy way to get your first client : let other attorneys know you are looking for work. If you are lucky enough to be working in a shared office space, tell those attorneys you are looking for work. Don’t send them an email. Don’t leave a note in their mailbox.
When selling a law practice , ABA rule 1.17b states that the entire practice – or the entire area practice – must be sold . You can ‘t sell a horizontal slice of a practice ; you ‘ve got to sell the whole practice . And it can be sold either for a fixed sum or for an amount that’s contingent on future revenue.
The primary components of successfully creating a marketing plan for a law firm online include: Website design. Content. Search engine optimization. Pay-per-click advertising. Email marketing . Video marketing . Podcasts. Attorney directories and business listings.
Some lawyers find their niche, and discover both benefits and drawbacks to serving a particular market. Specialization allows legal practitioners to hone in on areas they’re passionate about, polishing their expertise while experiencing the fulfillment that comes from meeting specific client needs.
How to Market a Law Practice Choose a Specific Type of Law. Choose a More Specific Niche. Build a List of Clients and Referrers Over Time. Create a Helpful Website. Give Away Free Resources in Your Community. Network with Local Businesses by Offering a Helping Hand. Consider Building a Social Media Presence. But Don’t Focus Too Much on Social Media.
Commonly encountered forms of lawyer advertising include television and radio commercials, print advertisements, billboards, direct mail marketing, law firm websites, and participation in telephone directories, commercial directories and referral services , and through online advertising and social media.
CONCLUSION Measure the results of everything you do. Turn your clients into promoters and send you referrals. Add and maintain your business on Google. Add your law firm to good quality legal directories. Send out relevant newsletters to your clients with useful information. Utilise PPC to advertise your services.
The average legal spend at companies around the world is 0.23% of revenue, according to Acritas. Other heavy legal spenders are Canadian companies , at 0.26% of revenue; and United Kingdom companies with 0.24% of revenue.