Marketing is focused on promoting and selling a specific product, whereas PR is focused on maintaining a positive reputation for a company as a whole.
Public relations and marketing often operate as separate functions in large organizations. PR and marketing perform much better when they work together . Coordination helps them do together what they cannot do separately and improve the bottom line for the entire organization.
Public Relations is a distinctive communication function which aims to establish sustainable relationships between an organisation and its various stakeholders, with the focus to enhance the perception these stakeholders may have of the organisation.
Marketing is the overall process of boosting public awareness of a product, person or service, while advertising and PR are promotion methods that fall under the ‘ marketing ‘ umbrella term.
Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication , to achieve mutual understanding, realize organizational goals, and serve the public interest.
While marketing and PR might share a main goal (to create a unique brand identity, boost awareness, increase web traffic), their strategies and executions are different. And when you combine the two practices, you get a powerful marketing advantage, which can easily be applied to campaigns, content, and much more.
PR is used to effectively communicate key messages to a diverse public . By first identifying all audiences—and their drivers— messages can then be tailored to resonate with each party so that each takes the desired action. Try using this PR approach when developing messaging for your next marketing program.
Some of the examples of successful public relations campaigns are: Google’s Fight Ebola Campaign. Paramount Pictures The Ring Publicity Stunt. Just Eat & A Sick Customer. Facebook Paris Support Profile Pictures. Builds Up The Brand Image. It’s Opportunistic. Promote Brand Values. Strengthen Community Relations .
Public relations functions are designed to help build trust and credibility with groups that are important to your organization. They help raise awareness about your organization as well as give it a chance to define, control and distribute its message to those both inside and outside your company.
” Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations can also be defined as the practice of managing communication between an organization and its publics.
U.S. News & World Report ranked PR as the No. 3 best creative and media job , writing: The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. PR is also becoming more important to marketing efforts, which opens even more opportunities.
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches.
Whereas public relations is about selling the company or brand through positively managing the communication channels between a company and its stakeholders. Overall, marketing activities are trying to achieve direct revenue, while PR is trying to drive a positive reputation through an effective PR strategy.
Here are some tips for “ selling ” the PR investment to a C-level decision-maker. Promote outcomes rather than outputs. Use data wisely. Offer insights as well as outcomes. Get around assumptions. Focus on the pain points. Be accountable. Amortize the investment.