9 Effective Ways to Market Your Travel Agency Practice your 30-second commercial. Create a monthly email newsletter. Add variety to your social media posts. Set up a booth at a local trade show or fair. Start a referral program. Advertise locally. Send direct mail to your clients. Plan a travel night.
Here are 7 surefire ways to attract potential clients and grow your number of travel agent leads and increase your customer base: Position Yourself as a Specialist Travel Agent . Seek Out and Reward Referrals. Don’t Be Afraid of Complicated Trips. Get Active on Social Media. Maintain Consistency Across All Platforms.
Travel agency marketing: how to attract new customers Hold an open evening. Provide refreshments and a party atmosphere to attract customers . Make your agency look inviting. Be community-spirited. Use the local press. Form partnerships. Motivate your staff.
Target groups are as follows: Householders with incomes of $100,000 and over. Travel agents and professionals with an established client base, particularly in the luxury market . Corporations, civic groups and nonprofit organizations, interested in incentives, retreats, field trips and fund raisers.
There are six types of agents that can benefit the business of tour operators and activity providers. Independent Travel Agents. Online Travel Agents. Visitor Information Centres. Hotel and Concierge Services. Inbound Tour Operators . Global Distribution Systems. 6 Kinds of Agents Tours and Activities Can Partner With.
7 Characteristics of a Successful Travel Agent Knowledge. When travelers choose to use a travel agent instead of booking a trip themselves, they are looking for expertise. Professionalism . Set high expectations of professionalism for yourself and your employees. Enthusiasm . Enthusiasm is contagious. People Skills . Integrity . Resourcefulness . Empathy .
Successful travel agents have excellent communication skills and the ability to inspire and influence people. Ultimately, travel agents are talented salespeople, who can find their clients the best value for their money, and do so with enthusiasm.
You’ll need: customer service skills . excellent verbal communication skills . the ability to sell products and services. to be thorough and pay attention to detail . administration skills. active listening skills . persuading skills. a desire to help people.
Typical duties include: promoting and marketing the business. dealing with customer queries and complaints. providing advice about visas or passports. recruiting, training and supervising staff. managing budgets. maintaining statistical and financial records. planning . selling holidays and insurance.
Social media marketing for travel agents should start with Facebook. Think of Facebook as your home base. It’s there that you will want to secure fans, add photos, promote content, handle customer service queries, interlink your social accounts, advertise, and create events and competitions.
Questions about Past Travel Likes and Dislikes How are you used to traveling ? What are some of your past vacation likes and dislikes? What is the best travel experience you’ve ever had? Why? Tell me about your last three vacations. How do you want this vacation to be different from others you have been on?
The three activities of a successful targeting strategy that allows you to accomplish this are segmentation , targeting and positioning , typically referred to as STP.
A travel agency is open for all customers who wants to travels and all types of tours operations and all the services related to it. You can breakdown travelers to many segments/niches like: Business. Family travel – vacations. Educational. Religious. Sports. Food. Honeymooners.
Small businesses often target customers by gender or age. For example , a women’s clothing retailer directs its promotional efforts at women. Similarly, some small companies market to specific age groups. Companies selling life insurance for people close to retirement age may target people 50 and over.