Buy print, television and radio ads , as opposed to ads on social media and Internet outlets. Though some seniors do have accounts on popular social networks, read blogs and visit websites, many more do not.
There is some logic behind the strategy of targeting younger consumers. And so the most creative, high-production campaigns tend to focus on the youngest consumers, while marketing aimed at older groups follows mindless formulas and plays into time-worn stereotypes about older people as needy and helpless.
According to the National Center for Policy Analysis, seniors do the most of their buying /spending on mortgages and healthcare. However, when it comes to tangible items, the center’s findings suggest seniors spend on “miscellaneous entertainment” like campers, boats, and photography and exercise equipment.
3 Strategies To Target Seniors On Facebook Tell them what you want them to do. While teens and young people often share items without thinking about it, those in this demographic don’t find it as appealing. Use clear pictures. Offer value in your content.
Aging in place has become more attractive in part because the Western model of retirement communities (and nursing homes, for those who need skilled care) clashes with cultural traditions around aging.
According to a survey by the Disabled Living Foundation, the majority of seniors fear losing their independence more than death. There are a variety of age-related health conditions that can make it more challenging for seniors to live independently.
The older adults are often portrayed as confused and dependent on others. Images that contain younger adults most often pertain to work life, healthcare, and technology. Images with older adults show them most often in their living situation, with family, and in a medical context.
Media researcher, George Gerbner, reports that those exposed to these programs adopt a perception of “older persons [who] are in poor shape financially as well as physically, sexually dormant, close-minded and inefficient.” He goes on to affirm that older characters in film and television are commonly portrayed as “
Check out these great options, which you may find at your local senior living community. Group Exercise Classes. Wii Sports. Walking Clubs. Gardening Clubs. Book Clubs. Life Story Exercises. Lectures and Continuing Ed Classes. Art Classes.
8 great gifts for senior men Everyday conveniences. Many older adults rely on reading glasses, but they can be easy to misplace. Creature comforts. Entertainment. Wonderful memories. Mobility. Technology they’ll actually want to use. Note: Some digital photo frames require a separate, low cost USB stick flash drive or SD memory card to hold the photos.
The majority of older adults exhibit high levels of pro-social values and behaviors, such as volunteering, helping and caring for others, caring for nature and the environment, endorsing equal treatment for all, and seeking to understand people who are different from themselves.
Here are some tips you can integrate into your marketing strategy to reach a senior demographic: Use Relatable Language. Don’t Assume Other People Make Their Buying Decisions. Understand Their Criteria is Different Than Younger Generations. Make Things Easy for Them. Use Multi-Channel Marketing (like catalogs)
YouTube is the second most popular form of social media among those aged 65 or more years, but it’s No. 1 for all other age groups. Older adults alone in their top social media platform choice Facebook: 46% YouTube: 38% Pinterest: 15% LinkedIn: 11% Instagram: 8% Twitter: 7% Snapchat and WhatsApp: 3% each. Reddit: 1%
Facebook, Twitter, LinkedIn , MySpace and other social networking sites have now become a communication tool for seniors. According to nydailynews.com, nearly two-thirds of 50-64 year olds and 43 percent of those aged 65+ are now on Facebook.