The main difference ? Marketing is focused on promoting and selling a specific product, whereas PR is focused on maintaining a positive reputation for a company as a whole.
Marketing is the overall process of boosting public awareness of a product, person or service, while advertising and PR are promotion methods that fall under the ‘ marketing ‘ umbrella term.
PR is used to effectively communicate key messages to a diverse public. By first identifying all audiences—and their drivers— messages can then be tailored to resonate with each party so that each takes the desired action. Try using this PR approach when developing messaging for your next marketing program.
Public relations ( PR ) is the practice of deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public in order to affect the public perception.
Some of the examples of successful public relations campaigns are: Google’s Fight Ebola Campaign. Paramount Pictures The Ring Publicity Stunt. Just Eat & A Sick Customer. Facebook Paris Support Profile Pictures. Builds Up The Brand Image. It’s Opportunistic. Promote Brand Values. Strengthen Community Relations .
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches.
Whereas public relations is about selling the company or brand through positively managing the communication channels between a company and its stakeholders. Overall, marketing activities are trying to achieve direct revenue, while PR is trying to drive a positive reputation through an effective PR strategy.
1. PR is a better investment than advertising . Advertising online can be done on a lower budget, but a lower budget will mean fewer impressions. The stories in those same news outlets are the reason the audience views the outlet; they aren’t looking for advertisements .
Public Relations Increases Brand Credibility To bridge that trust-gap between a business and its would-be clients or customers, the business can hire someone in public relations . The expert works on increasing their credibility within their given industry and increasing their overall reputation.
Public Relations Marketing Launch new products and services. Reposition a product or service. Create or increase interest in a product, service, or brand. Influence specific target groups. Defend products or services that have suffered from negative press or perception. Enhance the firm’s overall image.
Public relations specialists build and maintain a positive public image for a company or organization. They create media, from press releases to social media messages, that shape public opinion of the company or organization and increase awareness of its brand.
U.S. News & World Report ranked PR as the No. 3 best creative and media job , writing: The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. PR is also becoming more important to marketing efforts, which opens even more opportunities.
Public Relations Today is a collection of the leading industry thought leadership in the form of blogs, webinars, and downloadable resources, on one convenient website.
Public Relations is NOT advertising and journalists are NOT stenographers. PR people are NOT in cahoots with journalists. Public Relations is NOT based on the idea that a PR strategy is created out of thin air. Public Relations is NOT simply about getting the media to write about you.