Most country’s email marketing laws stipulate that people need to give you permission to email them in order for you to send them campaigns. The definition of permission varies between each country’s laws, but there are generally two types of permission : implied permission and express permission .
Permission – based marketing is sending communication only to those who have consented or opted-in to receiving messages from a brand. The majority of permission – based marketing communications are email – based . No room for shortcuts; this is marketing for the long term.
Compounding the difficulty is the fact that, by many laws, sending email unsolicited is illegal , and can potentially incur severe penalties. Although sending e- mails to customers completely unsolicited is prohibited, there are ways to distribute emails to potential customers legally.
To help you out, here are four different emails your company may consider sending. Information Emails . Digital Newsletter. Product Update. Transactional Emails .
Don’t force consent – do good marketing So you are all set to send marketing emails as well as talk to customers about their purchase. However, if your customer hasn’t given you consent and opt-in freely, you can ‘t force them into it or worse, make your service dependent on consent.
Cold emailing is legal in the United States. Let’s get that first point straight. You are legally allowed to send emails to business prospects you’ve never met when your recipient/target lives in the United States. Cold – emailing also applies to mass emails as well or bulk sending .
10 Tips to Maintain Email Relationships Collect email addresses the right way. When asking people to join your list, be straightforward about what type of content you plan to send . DO YOU HAVE EXPRESS CONSENT? Give people the option to opt-out. Add a permission reminder to your emails . Respect your audience’s privacy.
Customers can be emailed one-at-a-time with transactional email tools. This is a great way to communicate with your customers about their orders. Learn how to send email campaigns to your customers . Leverage your contact lists with marketing email Campaigns.
Acceptable Use Policy Any unsolicited commercial e- mail messages or a series of unsolicited commercial e- mail messages or large attachments sent to one recipient constitutes Unsolicited Commercial E- mail “UCE” and is prohibited. In addition, “spamming” or “mailbombing” is also prohibited.
The CAN – SPAM Act does not give consumers who have received spam email standing to file a private lawsuit for damages. Instead, private citizens must rely on the Federal Trade Commission (“FTC”) or state attorneys general to sue on their behalf to recover damages, impose civil penalties, or impose injunctions.
Anti- spam law restricts the sending of unsolicited marketing emails (‘ spam ‘) to individual subscribers. Unsolicited emails can still be sent to corporate subscribers if they are relevant to their work. Anti- spam law is enforced by the Information Commissioner and breaches can lead to a fine of up to £500,000.
Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other. Constant Contact . Constant Contact is one of the largest and fastest growing email marketing service in the world. SendinBlue . Drip. ConvertKit . AWeber . GetResponse . Mailchimp .
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing , that uses email to promote your business’s products or services.
3 Important Types of Email Marketing Email Newsletters. The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more. Transactional Emails. Email receipts , invoices, billing statements, order confirmations are examples of transactional emails. Behavioral Emails.