Some of the most common goals of IMC campaigns include increasing brand awareness , generating sales and reinforcing repeat purchases. Only changes in the marketplace, new competitive forces, or new promotional opportunities should cause companies to alter strategies and reassess IMC goals.
The basic objectives of marketing communication have been reduced to three more meaningful directives: (a) to communicate , (b) to compete, and (c) to convince. The primary purpose of MC is to communicate ideas to target audiences.
Having an awareness of integrated marketing communications allows a company to create a multi-pronged marketing campaign that targets wider audiences. A master’s in integrated marketing communications teaches students how to determine the right channels that will target the right audience with the right messaging.
IMC : Making an Impact with Marketing Communication That’s where promotion enters the picture: it does the job of connecting with your target audiences and communicating what you can offer them. In today’s marketing environment, promotion involves integrated marketing communication ( IMC ).
Define IMC and Features of IMC Customer the focal point: Use communication mix: Coordination of Messages and Media. Build relationships: Encourage behavioural response: Consistency: Post testing of Advertising. Measure impact:
Integrated Marketing Communications ( IMC ) is a strategic , collaborative, and promotional marketing function where a targeted audience receives consistent and persuasive brand messaging through various marketing channels in an integrated way to move buyer’s through the decision making process.
List the four main purposes of communication . We want to be understood; we want to understand others; we want to gain acceptance for ourselves and our ideas; and finally, we want to produce action.
Example Marketing Objectives Promote New Products or Services. Grow Digital Presence. Lead Generation. Target New Customers. Retain Existing Customers. Develop Brand Loyalty. Increase Sales and/or Revenue. Increase Profit.
Some of the major objectives of marketing management are as follows: 1. Creation of Demand 2. Customer Satisfaction 3. Market Share 4.
Benefits of Integrated Marketing Communications IMC wraps communications around customers and helps them move through the various stages of the buying process. The organisation simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers.
Possible communications objectives include (1) creating awareness, (2) imparting knowledge, (3) projecting an image, (4) shaping attitudes, (5) stimulating a want or desire, and/or (6) effecting a sale. Intended goals of an advertising or promotional program.
Integration ensures that customers and potential customers receive the same information in all communications. You can also meet the needs of customers who search the Internet for product information by integrating your website design and content with other communications.
The five major objectives of a promotional strategy are providing information, differentiate a product, increase sales, stabilize sales, and accentuate product value.
There are five (sometimes six) main aspects of a promotional mix: Advertising , Personal selling , Sales promotion , Public relations , and Direct marketing .
Thus, academics and practitioners in the field of marketing and branding have Page 6 Nikadimovs, 2019. Implementation of Integrated Marketing Communications in the Hospitality Industry : a Literature Review 446 supported the notion that IMC plays an important role in building and maintaining stakeholder relationships