Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. Psychographics in marketing focus on understanding the consumer’s emotions and values, so you can market more accurately.
Psychographic information might be your buyer’s habits, hobbies, spending habits and values. Demographic information includes gender, age, income, marital status – the dry facts. You can only effectively reach your target audience when you understand both their demographics and psychographics .
A common example of psychographic segmentation is a luxury mobile-manufacturing brand that specializes in customization. They can also evaluate the same variables for their competitor’s target market as well for the better selection of a market for their branding activities.
Psychographic characteristics of consumers include interests, activities, opinions, values and attitudes. Obviously, many magazines are geared toward a consumer’s interest. For example, prenatal magazines target expectant mothers who are interested in learning more about caring for a baby.
Psychographic segmentation is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. Analyzing that make up and grouping similar characteristics together is the start of psychographic segmentation.
What are the four types of behavioral segmentation ? The four main types of behavioral segmentation are based around purchase behavior, occasion-based purchases, benefits sought, and customer loyalty.
Psychographic segmentation divides buyers into different segments based on internal characteristics — personality, values, beliefs, lifestyle, attitudes, interests, social class — so you can market accordingly.
How Do You Get Psychographic Data ? Get Personal. One of the most effective ways to collect this valuable data is by simply getting a little more personal with your existing customers. Look at the Data . Activities. Interests. Opinions & Attitudes. Social Media. Online Advertising. Blogs.
Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and consumers who are likely to buy their products and services.
Psychographic Segmentation Factors to Consider Attitudes and Values. How an individual has been raised and the experiences they have been exposed to mold their values. Personality. Social Status. Activities and Interests. Priorities and Motivations. Travel & Transportation. Food Tech. Media & Entertainment.
Demographic segmentation groups customers and potential customers together by focusing on certain traits that might represent useful markets for a business. What are the 5 main different segments for demographics ? The five main demographic segments are age, gender, occupation, cultural background, and family status.
For example, common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.
We can categorize the whole consumer market into four types; retail, transportation, food, and beverages (drinks). Buyers usually make their own decisions whenever they want to buy something in the market .
Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. Consumer s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal, 4) Psychological. These factors cause consumers to develop product and brand preferences.