Public relations specialists build and maintain a positive public image for a company or organization. They create media, from press releases to social media messages, that shape public opinion of the company or organization and increase awareness of its brand.
PR is used to effectively communicate key messages to a diverse public . By first identifying all audiences—and their drivers— messages can then be tailored to resonate with each party so that each takes the desired action. Try using this PR approach when developing messaging for your next marketing program.
Standard Public Relations Techniques
|Public Relations Technique||Role and Description||Examples|
|Media Relations||Generate positive news coverage about the organization, its products, services, people, and activities||Press release, press kit, and interview leading to a news article about a new product launch; press conference|
Public relations officers are responsible for managing the reputation of a company. Your job could include: planning PR campaigns and strategies. monitoring the public and media’s opinion of your client or employer. writing and editing leaflets, brochures, press releases, speeches, newsletters, websites and social media.
Key skills for public relations officers Excellent communication skills both orally and in writing . Excellent interpersonal skills . Good IT skills. Presentation skills . Initiative. Ability to prioritise and plan effectively. Awareness of different media agendas. Creativity .
U.S. News & World Report ranked PR as the No. 3 best creative and media job , writing: The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. PR is also becoming more important to marketing efforts, which opens even more opportunities.
Marketing is the overall process of boosting public awareness of a product, person or service, while advertising and PR are promotion methods that fall under the ‘ marketing ‘ umbrella term.
The main difference ? Marketing is focused on promoting and selling a specific product, whereas PR is focused on maintaining a positive reputation for a company as a whole.
Public relations strategies make the brand capitalise on the opportunities. Google was in the news for donating to Ebola. Facebook promoted LGBTQ rights. Coca-Cola did a PR stunt against obesity. These opportunities even attract many influencers to share the brand story to their followers.
There are 8 steps to follow for creating a comprehensive PR strategy, these steps are: Review the past year PR activity. Create PR goals. Define your target audience. Analyze the macro and micro environment affecting your business. Identify key messages. Select PR Tools. Plan PR tactics. Measure results.
Key messages are the core messages you want your target audience to hear and remember. They are an important part of a PR strategy because they can shape your content and communicate a unified message. The best key messages are believable, easy to understand, distinctive, credible, succinct and drive your agenda.
Public Relations Strategies Know Your Audiences. For your message to reach the impact that you want, you will need to first understand and segment your audiences. Get Organized. Think like a reporter. Do your Research. Work with a Team. Enhances Your Online Presence. Know your Competition. Create compelling content.
Seven Ways to Get a Job In PR , Even with No Experience Build Your Personal Brand. Content Creation. Be Careful with Social Media. Research and Learn Case Studies. Interview Well and Impress Straight Away. Networking.
How to Succeed in Your First PR Job Be confident in your abilities. Learn fast! Pay attention to the company culture. Speak up and ask questions. Use social media to boost your presence, and build networks. Learn to prioritise and juggle responsibilities fast! Don’t take things personally. Be motivated, curious and tenacious.
PR managers create and maintain a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view. Public relations managers are tasked with fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences.