Most real estate flyers follow a pretty standard format: a simple headline, the price and address, a few photos, some descriptive information about the property , and the agent’s contact information.
Real estate flyers are a critical part of any marketing strategy for agents. They aren’t only effective in promoting new listings, but they also help advocate for your business and services to earn new leads.
A well thought out, well-designed flyer should be: Targeted–the flyer needs to speak directly to the audience you’re targeting. Informative–people should know what the flyer is advertising and where they can find out more. Convincing–the flyer should get people excited about your product, service or event.
How to make flyers Include the basics. Make sure your flyer states the who, what, where, and when of what you’re trying to communicate. Go for eye-catching imagery. Keep it brief. Take theme into account. Let readers know what to do next.
Listing sheets , which are usually prepared by realtors and real estate agents, give agents, buyers and sellers information on a home for sale.
Marketing flyers can produce big results on a small budget. You can save on design costs by doing it yourself; plus printing and distribution costs are minimal. Keep the pipeline full. A well designed flyer distributed to the right audience is a very effective way to generate leads.
Here are some proven techniques that professionals use to make their flyers pop. Create a focal point. Speak to your target audience. Focus on the benefits. Keep the content simple. Offer discounts or special promotions. Include a call-to-action. Print in high quality. Emboss.
A confident and well-versed team is the best way to distribute flyers effectively , and if they’re wearing branded t-shirts or uniforms, even better. No budget for clothing? Branded Stickers worn on a sweatshirt or top will do the job too. There will always be those who avoid people handing out flyers , but that’s OK.