Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is “process”; marketing involves researching, promoting, selling, and distributing your products or services.
Why is real – time marketing important ? Today’s consumers are all about instant gratification, so by tailoring a relevant marketing message to consumers in a time of need, they are more likely to buy a product or service because they will recognize the immediate utility that they can receive from it.
Absolutely – it works even better on social media because you can get your message out there much quicker than any other medium.
Right Time Marketing is a sophisticated way to boost customer acquisition and retention, provide seamless customer experiences, and create revenue lift by understanding a customer’s characteristics, channel preferences and in-market purchase signals.
4 Types Of Marketing Plans And Strategies Market Penetration Strategy . Market Development Strategy . Product Development Strategy . Diversification Strategy .
Marketing has traditionally been defined by the “Four Ps,” or pillars of marketing: product, price, place and promotion. Most recently, a fifth “P” – people – has been added to signify the critical importance of people, or employees, in a growing service-based economy .
Definition : Viral marketing refers to a technique in marketing a product or a service where users help in spreading the advertiser’s message to other websites or the users create a scenario which can lead to multi-fold growth. Description: Viral in literal sense means anything which spreads fast (across users).
Rather, earned media is something you get organically (although it may be the result of paid or owned media ). The most common types of earned media include any press releases, news features, positive reviews, or social media mentions.
Choose all that apply . UGC helps brands understand their target audience. UGC improves site engagement and time spent on the website. UGC provides means for other users to connect, which then builds a stronger community.
When an event or function is processed instantaneously, it is said to occur in real – time . To say something takes place in real – time is the same as saying it is happening “live” or “on-the-fly.” For example, the graphics in a 3D action game are rendered in real – time by the computer’s video card.
“ Real – time marketing or ‘RTM’ moments occur when brands and agency marketers react quickly to local, national or global events happening online or offline, in an effort to interject corporate marketing into consumer conversations via social media messaging or boost brand recognition utilizing marketing platforms.”
A social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence. Don’t let the word “ audit ” freak you out, by the way. Social media audits aren’t painstaking or tedious (or at least they don’t have to be).
Marketing message , by its very definition, means how an organization communicates to its target audience to talk about itself and what it does. That would be the marketing message definition. It addresses your target market’s most pressing problem and how your product, service, or technology can solve it.
Segmentation refers to the process of creating small segments within a broad market to select the right target market for various brands. Market segmentation helps the marketers to devise and implement relevant strategies to promote their products amongst the target market .
Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects. This ability to react to the actions of customers and prospects means that trigger based marketing is dramatically more effective than normal direct marketing .