A common graduate degree for marketing and sales managers is a Master of Business Administration (MBA) with a concentration in marketing or sales . While a bachelor’s degree is often acceptable for entry-level employment, an MBA is highly regarded for professionals seeking career advancement opportunities.
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Those who study sales and marketing will gain an understanding of the buyer decision making process and what influences buyer behaviour. There is career progression and the possibility of good earning potential. First of all, there is a ladder in the corporate world of sales and marketing .
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
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Many colleges and universities offer “concentrations” that augment a liberal arts degree. For sales careers, the best concentrations are in business management , finance, marketing , and, if available, sales.
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There are different study options to become a marketing manager . You could do a bachelor’s degree in business with a concentration in marketing . An MBA with a concentration in marketing or advertising. A bachelor’s degree in any discipline followed by a postgraduate diploma in marketing .
Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.
A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study , so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research.
A marketing degree will open many doors for you in your career, as it is an integral and in-demand job for most companies. The skills and techniques you ‘ll learn while studying marketing can help you later on, if you decide to pursue a different type of degree like business management or advertising.
Marketing is a major jobs sector in Australia , employing approximately 269,000 workers throughout the country. With so many professionals in the industry and a market that’s rapidly changing in terms of in- demand skills and emerging technologies, there’s certainly no shortage of competition in the sector.
Marketing is a constantly evolving industry. If you’re just getting started in marketing , entry-level marketing positions already have relatively competitive pay : the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year.
Related majors include advertising, marketing research, public relations and sales management. Studying marketing at a four-year college or university will lead to a Bachelor’s of Science (BS), Bachelor of Science in Business Administration or Bachelor of Business Administration (BBA) Degree.