Perhaps the best way for managers to prepare for that is through an Integrated Marketing Communications specialty. Most often IMC specialties or coursework can be found in master’s in marketing or master’s in communications degree programs.
Advertising and marketing agencies are a natural choice for recent graduates who want to put their marketing degree to work. Typical entry-level job positions include copywriter, researcher, art designer and event planner. Getting an agency job requires you to demonstrate your proficiency in a broad range of skills.
You can succeed in marketing with a bachelor’s degree in several fields, but a marketing degree makes it easier to land an entry-level job and rise in your field faster. There are several reasons why an undergraduate marketing degree is a good idea and why a graduate degree is even better.
Some courses for a Bachelor’s degree in Marketing are: Managerial Communications. Macroeconomics. Public Relations. Principles of Marketing. Quantitative Methods. Principles of Finance. Business to Business Marketing.
At a minimum, marketers need to do reporting, which is based on math . There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus. These all have practical applications: understanding the customer, delivering value and measuring ROI.
Illuminating the Marketing Picture. There are three primary types of marketing information marketers use to gain insights that will contribute to wise marketing choices: internal data, competitive intelligence, and marketing research.
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
That’s why, even if you have professional experience or a degree in a different field, a bachelor’s or master’s degree in marketing is highly beneficial . A bachelor’s degree will provide foundational knowledge in marketing principles and an opportunity to develop projects that show your prowess.
Although marketing professionals are in high demand , there is intense competition for the best jobs. Anybody wishing to enter the marketing profession should first earn a bachelor’s degree in marketing from a four-year university.
Marketing is a constantly evolving industry. If you’re just getting started in marketing , entry-level marketing positions already have relatively competitive pay : the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year.
Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.
It may feel impossible, but getting a job in marketing without a degree is entirely possible. With the numerous marketing bootcamps, online certifications, books, articles, and MOOCs available, the field of marketing is changing, and a traditional degree may not be required for all positions.
Here are just a few of the job titles you’ll be ready for when you earn your bachelor’s in marketing : Account Executive. Advertising/Promotion Manager. Brand Manager. Copywriter. Marketing Manager. Market Research Analyst. Media Planner. Production Manager.