Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies.
Review your content marketing strategy. Determine your goals aligned to your content marketing strategy. Establish your KPIs to measure success. Download our social media strategy template. Audit your existing social media channels. Establish your target audience. Establish brand personality, voice, and tone.
Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising. With these tips, you can begin developing your own social media marketing expert plan.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
The Different Types Of Social Media Platforms To Serve Ads: Social networking (Facebook, LinkedIn, Google+). Microblogging (Twitter, Tumblr). Photo sharing (Instagram, Snapchat , Pinterest). Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
The Everygirl is another great social media marketing example of a brand that uses a hashtag to collect user-generated content. Essie is another standout social media strategy example for user-generated content. The brand does a great job in asking Instagram followers to tag the brand for a chance to be featured.
11 Steps to Create a Content Marketing Strategy to Grow Your Business Set Your Mission and Your Goals. Establish Your KPIs. Know Your Audience. Assess Your Current Position. Figure Out the Best Content Channels. Decide on Content Types. Identify and Allocate Resources. Create a Content Calendar.
Creating Social Media Content That Gets Shared You can’t make content go viral – it has to be so great that it goes viral naturally. In order to create content that is worthy, start by developing attainable goals, learn what your audience likes, create content that is useful, and make it easy to share.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media . It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be.
Social marketing – First, understanding the audience, then building a campaign specifically around them. Social media marketing – Introducing a new or existing audience to a product or idea.
Thankfully, social media allows for easy and effective brand building. Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. There are virtually no reasons not to implement social media into your marketing strategy.
The following are eight examples of content marketing done right. Coke’s “Share A Coke” Campaign. Buffer’s Open Blog. Hootsuite And A Game of Social Thrones. Microsoft And Stories. HubSpot’s Inbound Marketing . McDonald’s Question Time. GoPro And Visual Content . Share As Image.
The Golden Rule of Content Marketing : post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time.
Let’s explore each of these and see how to get the best results from them. Blog Content Marketing. Infographic Content Marketing. Podcast Content Marketing. Video Content Marketing. Social Media Content Marketing.