One of the usual places to create guerilla marketing actions are the zebra crossings. The lines painted on the ground give you a lot to play with if you have the necessary creativity. For example , McDonald’s simulates that the lines are French fries coming out of the typical package of the hamburger brand.
Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service.
Guerrilla marketing is considered illegal when a brand tries to capitalize on an intellectual property that they have not paid to be a part of. Properties protecting their sponsor dollars. That’s what makes guerrilla marketing illegal .
6 Ways to Make Guerrilla Marketing Work For You Make it Clever. The “memory retention” approach relies on displaying your offering from a new, clever point of view. Make it Dynamic. Another way to do guerrilla marketing is to enlist unknowing participants. Make it Memorable. Make it Interactive. Make it Subtle.
18 Of The Most Memorable Guerrilla Marketing Campaigns Folgers ‘ Steaming Coffee Cup Guerilla Marketing Example. Oscar Meyer Wiener-Mobile Guerilla Marketing Example. Tent City Guerilla Marketing. Crashed Nike Ball Guerilla Marketing Example. Red Bull Pitstop Guerilla Marketing Example. Vodafone’s Streaker Guerilla Marketing Example. Axe Guerilla Marketing.
Ultimately, a good viral guerrilla marketing campaign promotes a brand or product in an unconventional way that engages customers outside of ineffective, outdated traditional media which has saturated the market and which the general populous has learned to tune out.
But, not all marketing campaigns need to be expensive or complicated to be successful. Guerrilla marketing uses low- cost , unconventional methods to draw attention to a brand, idea, product or service.
The original term was coined by Jay Conrad Levinson in his 1984 book ‘ Guerrilla Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians.
Guerrilla marketing is cost effective . It is (Return – Marketing Investment)/ ( Marketing Investment). Guerrilla marketers from around the world have seen reductions of up to 90% in their ad spend thanks to the unconventional approach of going Guerrilla .
These 7 elements are: product; price ; place; promotion ; people ; process and physical.
Due to their speed and ease to share, social networks are the natural habitat of this kind of marketing . The most widespread example in recent times is the creation of emotional, surprising, funny or unique videos on YouTube, which are then shared on Facebook, Twitter and other channels.
Guerilla Marketing should surprise consumers, create a memorable impression and create a large amount of social buzz. Sending creative messages. Keep more money in your pocket. Making your advertisement memorable. It works for companies selling products and services.