An early career Social Media Marketing Manager with 1-4 years of experience earns an average total compensation of $48,476 based on 555 salaries. A mid-career Social Media Marketing Manager with 5-9 years of experience earns an average total compensation of $63,993 based on 282 salaries.
According to State of Social 2019 report by Buffer, 89.3% of marketers said that social media is very important or somewhat important to their overall marketing strategy. And 73% of marketers reported that social media marketing is very effective or somewhat effective for their businesses.
Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules. Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management.
An early career Social Media Manager with 1-4 years of experience earns an average total compensation of $48,918 based on 2,529 salaries. A mid-career Social Media Manager with 5-9 years of experience earns an average total compensation of $61,271 based on 1,245 salaries.
Many newbie social media managers charge approximately $25 – $35 an hour to start, typically between 10 or 20 hours per month per client. This means that each client is worth $250 – $700 per month. However, it’s very hard to earn a reasonable living charging that amount when you’re self-employed.
Instagram and Pinterest may seem like obvious places to hit, but Facebook, Twitter and Google+ are also great channels for sharing visual media. If you have an Etsy account, you can direct your followers to check out your products there, and between the different channels, you have the potential to make a good living.
If you opt to go hourly, newer social media freelancer rates can hover around $15-$50 per hour. For more intermediate social media marketers , they can make $50-100 per hour. And an experienced social media manager can make $120+ or much higher.
The Different Types Of Social Media Platforms To Serve Ads: Social networking (Facebook, LinkedIn, Google+). Microblogging (Twitter, Tumblr). Photo sharing (Instagram, Snapchat , Pinterest). Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
In most cases, a bachelor’s degree is essential to work as a social media manager. However, the experience is also crucial. There are several skills you need to become an effective and creative communicator online.
How to create a social media strategy Choose social media marketing goals that align to business objectives. Learn everything you can about your audience. Know your competition. Do a social media audit. Set up accounts and improve profiles. Find inspiration. Create a social media content calendar. Evaluate and adjust your strategy.
Thankfully, social media allows for easy and effective brand building. Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
Each of these social networks pays you to post content Social networks are getting wise to the fact that users would like to be rewarded for their original content, social shares and hard work. 8, in beta, is a content sharing site for photos and videos. Bubblews. Tsu. 3Tags. Bitlanders. Newslines.
It can even fall under the scope of an existing job title within a company. Nonetheless, when the term “ social media manager ” is searched on LinkedIn, over 3,000 open jobs will populate. Social media positions are in high demand right now as nearly every company has some level of social presence.
Social media managers have similar working hours to others in the advertising and marketing world (i.e. between 35 and 40 hours per week). However, when deadlines are approaching or if you need to attend meetings, you may need to work outside normal working hours.
On any given day , a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements and lots more.