From Wikipedia, the free encyclopedia. Societal responsibility of marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers’ wants, the company’s requirements, but also society’s long-term interests.
Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.
A very good example of an organization following societal marketing concept is the Body Shop: Body Shop is a cosmetic company founded by Anita Roddick in 1976.. The company uses only natural, vegetable based materials as ingredients for it’s products.
The 5 marketing management orientations are production concept , product concept, sales concept, marketing concept and social marketing concept .
Social marketing integrates social issues into commercial marketing strategies. It uses commercial marketing theories, tools and techniques to social issues while societal marketing integrates the concept of social responsibility into the commercial marketing strategies.
The three main legal areas you need to consider are privacy and data collection, intellectual property issues , and rules and regulations of the FTC and other consumer protection bodies.
Social marketing examples Implementation : child car seats. Social marketing enables you to develop products, services and communications that fit people’s needs and motivations. Policy: water rationing. Strategy: lung disease strategy. Child car seats in Texas. Water rationing in Jordan. Tackling lung disease.
The planning process takes this consumer focus into account by addressing the elements of the “marketing mix.” This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion . These are often called the “Four Ps” of marketing.
Nedra starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process : analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.
Societal Marketing is very important to society , the environment, and businesses. The societal marketing concept helps to maximize profits for the organization and creates a long-term relationship with customers. It encourages developing products that benefit society in the long run and satisfies consumers.
The goal of social marketing is to reframe the recommended behavior change so that the consumer realizes that the benefits of change outweigh the efforts or costs.
According to The Social Marketing Report, social marketing tries to transform people’s perception and behavior for the benefit of society as a whole. It is different from commercial marketing , which tries to change people’s behavior for the benefit of the market .
Marketing orientation means a company operates with a market – or customer-first approach. Market oriented is used in marketing , but it more typically describes a free enterprise economy where businesses and consumers are able to buy and sell freely.
A company using market orientation invests time researching current trends in a given market . For example , if a car company engages in market orientation , it will research what consumers most want and need in a car rather than produce models meant to follow the trends of other manufacturers.
These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you’re on track and achieving the maximum results possible for you in today’s marketplace.