Steve Jobs excelled at being a visionary. Through his second term as CEO, from 1997 until shortly before his death in 2011, he led Apple to fully embrace his vision with key differentiating strategies : customer service, simplicity, ease of use and priority towards innovation.
Often an outspoken critic of traditional research , Jobs has been quoted in an interview with Fortune saying: “We do no market research .
Apple’s Marketing is Built on Simplicity That’s how Apple has consistently positioned their marketing , keeping messaging and visuals simple. Most of the marketing is free of things like feature lists, pricing, or expensive special effects. They know the product will sell itself without relying on pomp and circumstance.
Steve Jobs and the Apple phenomena has had a significant impact on enabling mobile marketing and commerce through the creation of the iPhone that offered consumers an easy to use and powerful hand-held computer that could be used at home, when mobile and when in a retail store.
Persuasion. Rather than simply directing employees to follow orders based on a rigid hierarchy, the servant leader relies on persuasion rather than coercion. The late Steve Jobs of Apple was widely regarded as a master of persuasion.
‘Steve Jobs’ leadership style was autocratic ; he had a meticulous eye for detail, and surrounded himself with like-minded people to follow his lead. ‘ His creative awareness , his ‘meticulous eye for detail’, was clearly a driving force in Apple’s success.
Customers Don’t Know What They Want Until You Show It to Them. People don’t always know what they want . But they know it when they see it. But merely asking customers what they want or need doesn’t always yield the most inspiring or unique customer insights.
Some other research methods used by Apple include SWOT analyses, conducting consumer surveys, prototype testing and anonymous data collection ; these methods are always done internally. Though Apple has its ways of researching, these methods don’t come without restrictions.
Apple uses secondary research such as previous marketing research to improve on their products. They use old information and old data to come up with new ideas for their new launching products. If apple doesn’t do this then they will be losing customers and also losing the relationship between them.
Apple Inc.’s marketing mix ( 4P ) indicates how the company matches its business activities to the conditions of the global market for information technology, consumer electronics, and online services. The focus of the marketing mix is on the 4P variables, namely, Product, Place, Promotion, and Price.
Apple focuses on their UVP (unique value proposition ), which is beautiful design that works right out of the box with ever-smaller packaging. It’s a marketing strategy that gets juice throughout social media and is very much a competitive advantage for Apple and its market share .
This has been attributed to a lack of supply chain and labour skilled enough to “produce the high-end, organic light-emitting diode models.” India remains to be the most expensive place in the world to buy Apple products, including its iPhones.
Steve Jobs was a charismatic pioneer of the personal computer era. With Steve Wozniak, Jobs founded Apple Inc. in 1976 and transformed the company into a world leader in telecommunications. Widely considered a visionary and a genius, he oversaw the launch of such revolutionary products as the iPod and the iPhone.
Today, the most valuable company in the world, Steve Jobs was clearly a tech visionary who believed in building tools to simplify your day to day lives. An orator who staunchly believed, “Customers don’t know what they want.” And, he was right.
13 Jobs Where Workers Believe They’re Changing The World Nursing. Believe their job makes the world a better place: 85% Special education. Believe their job makes the world a better place: 82% Medical technology. Sports medicine. Biomedical Engineering. Athletic Training. Social Work. Child and Family Studies.